In the early hours of Saturday 24 September a woman and five of her children lost their lives in the most serious house fire in London in over a decade. Following the fire there has been heightened interest from the public about how to prevent fires and stay safe in the home.
Last week Zuckerberg’s near-billion-strong network of pretty much everyone outside China with Internet access gained yet more features including the OpenGraph actions which allow content services such as Spotify, Netflix and the like to broadcast in real-time what you’re doing.
We need a radical rethink in how we develop online communities for brands. The approach we're taking at the moment isn't working.
At the moment, most branded community efforts fail. Few attract more than a handful of active participants. Even those that succeed, barely deliver the ROI they promised.
Google is planning to open what is being described as a multimillion-pound technology centre near London’s Silicon Roundabout in East London giving a real boost to the area’s growing community of technology and creative firms.
There has been a lot of talk recently about how some brands are disappointed with their level of engagement with users on Facebook. Apparently the number of people 'liking' brands seems to be on the wane and those that do like brands seem to have little interest in interacting with them. There are of course some spectacular exceptions, such as Cadbury Cr̬me, Wispa, iTunes , Topshop and New Look to this rule Рmany of whom are in the fashion space Рbut it does seem that more and more people are becoming convinced that Facebook is not the magic bullet for brand marketing any more.
With new Forrester research telling us that tablet penetration in the UK is set to rise from less than 5% this year to over 30% in 2015, brands have to sit up and take notice of the tablet and its fertile potential as a marketing tool. But by being at the front end of content production, brands are woefully unaware of the technicalities that need to be taken into account.
In the past eleven months Instagram has swelled to nearly ten million users who've posted over 150 million pictures on the photo-sharing app. Its popularity has come not from hype, but from a clever app that shares content quickly and beautifully.
This could turn out to be a very bad move for Spotify as from today the music service insists that all new users MUST have a Facebook account before they can sign up.
Labour has launched a campaign on Twitter to protect the rights of farm workers ahead of government’s plan to abolish the Agricultural Wages Board, which sets the minimum wage for farm and agricultural workers.
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