Tuesday, 20 September 2011

Digital AM - Diageo, Xbox, Facebook, eBay, plus The Wall > Is Facebook preparing 'read', 'watched' and 'listened' buttons?

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Alcohol brands agree social media self-regulatory guidelines
Alcohol brands agree social media self-regulatory guidelines
by Sarah Shearman
20 September 2011, 11:20AM
Major alcohol brand owners, including Bacardi, Diageo and Pernod Ricard, have agreed an alliance to pre-empt legislation on responsible marketing practices in social media.
Xbox to run gaming industry's first live TV ads
Xbox to run gaming industry's first live TV ads
by Matthew Chapman
20 September 2011, 09:21AM
Xbox will run real-time television ads pushing its new 'Gears of War 3' game, by displaying the number of people playing the game online at the time of broadcast.
Facebook tipped to unveil entertainment focus
Facebook tipped to unveil entertainment focus
by Sarah Shearman
20 September 2011, 11:46AM
Facebook is set to present a major redesign and push to offer its users more entertainment content at its f8 developers' conference this Thursday (22 September), according to reports.
eBay promotes fashion partners with campaign
eBay promotes fashion partners with campaign
by Sarah Shearman
20 September 2011, 08:30AM
House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn-winter push to promote the variety of retailers available on its fashion portal.
Glamour model in ballsy ad for Male Cancer awareness
Glamour model in ballsy ad for Male Cancer awareness
by Sara Kimberley
19 September 2011, 04:23PM
Glamour model Rhian Sugden is fronting a bold new ad for the Male Cancer Awareness Campaign.
RatedPeople.com launches first ever TV ad
RatedPeople.com launches first ever TV ad
by Sara Kimberley
19 September 2011, 02:33PM
RatedPeople.com, the online recommendation service for trades people, is trialling its first ever TV ad in Scotland, before a major national rollout in 2012.
Toyota launches Social Snap Shot app for the busy
Toyota launches Social Snap Shot app for the busy
by Sarah Shearman
19 September 2011, 02:01PM
Toyota has launched an HTML 5 app that helps users create a snapshot of their Facebook activity, as part of the car brand's 'Outsmart Life' campaign for its Yaris model.
Hi-Media ad network to introduce real-time bidding
Hi-Media ad network to introduce real-time bidding
by Sarah Shearman
20 September 2011, 12:23PM
Hi-Media, the European online ad network and publisher, is enabling real-time bidding (RTB) on its inventory by partnering with the AppNexus platform.
Ocado introduces discount 'pass' offering
Ocado introduces discount 'pass' offering
by Matthew Chapman
19 September 2011, 01:00PM
Online grocery service Ocado is launching a scheme that offers a 10% to 15% discount on more than 500 brands, including Pepsi, Pampers and Pantene in return for a yearly subscription fee.
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Facebook reportedly preparing to add 'Read' 'Watched' 'Listened' buttons
Jennifer Whitehead
20 September 2011, 11:02AM
KLM replaces tweets with live replies
@gordonmacmillan
20 September 2011, 8:49AM
How Jon Morter Beat the X Factor using Social Media
@gordonmacmillan
19 September 2011, 2:27PM
Charities need better links with brands as part of their social strategy - The Social Charity 100 Index
Anne McCrossan
19 September 2011, 7:15AM
From the ENO with love - viral uses adland's tricks of seduction on the ladies
Polly Becker
16 September 2011, 1:09PM
Ed Miliband goes all out for Google+ but how authentic is it?
@gordonmacmillan
16 September 2011, 11:54AM
Ogilvy's head of social media Maz Nadjm leaves casting doubt on agency roles
@gordonmacmillan
16 September 2011, 10:20AM
Five things you need to know about running a social media campaign
Polly Becker
16 September 2011, 8:30AM
Twittamentary: the Twitter film that explores where social media is @
Polly Becker
15 September 2011, 12:11PM
Falling off the balcony of cool - memes and whether brands should pay attention to them
James Erskine
15 September 2011, 9:38AM
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