Breaking news from Brand Republic - RTS Cambridge, Kellogg's, Paypal, Pomp, Trading places, Cadbury's

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news RTS CAMBRIDGE: Lack of development 'appalling', says Hazlitt by Maisie McCabe 16 September 2011, 08:45AM The way advertiser have failed to develop the way they use the 30 second spot is "appalling", Fru Hazlitt, managing director of commercial and online at ITV, told the RTS conference. Kellogg to launch first cause-related campaign by John Reynolds 16 September 2011, 09:25AM Kellogg is ramping up support of its school Breakfast Club initiative with the launch of its first cause-related marketing campaign, in a move to heighten its standing as a supporter of healthy eating in schools. RTS CAMBRIDGE: Internet is growth opportunity for TV, says Google chief by Maisie McCabe 16 September 2011, 08:55AM The UK TV industry should see the internet as a massive growth opportunity according to Google UK boss Matt Brittin. PayPal previews Google Mobile Wallet rival by Sarah Shearman 16 September 2011, 09:14AM PayPal, the online payment service, has unveiled details of its new mobile payment technology, which will rival Google's Mobile Wallet. Pomp targets wealthy visitors with Chinese section by Sophie Maden 16 September 2011, 09:07AM Pomp, the luxury magazine aimed at overseas visitors to London, has launched a 12-page, dedicated Mandarin-language section to engage with wealthy Chinese visitors. Trading places: this week's people moves by Sara Kimberley 16 September 2011, 08:30AM Dominic Carter's appointment as commercial director at News International and the departure of LG Mobile's Alex Windle all feature in BR's round-up of this week's people moves in advertising, marketing and media. Appointment to view: Making of the Cadbury's Twirl Bites ad by Georgina Brazier 16 September 2011, 09:00AM Cadbury's ad for its new Twirl Bites features a wind-generated spinning mechanism that aims to show "the joy of twirling". Here's how the ad was created. Think BR Viral View: The long idea of online video advertising While big events will continue to be viewed live, engaging online content will keep the consumer coming back for more, writes Goviral's Luke Aviet.   Working the new creative model Intelligence Is state-funded consumer research all smoke and mirrors? by Gemma Charles 15 September 2011, 12:00PM Philip Morris' request for disclosure of state-funded research signals a malaise. Adwatch (Sept 14) - Top 20 recall: Lucozade by Nigel Roberts, Creative director, Leagas Delaney 14 September 2011, 12:00AM Heavy-handed ad promotes an aspired-to attitude that the energy drink really isn't about. Will ads on Twitter be a hit? by Alasdair Reid 15 September 2011, 08:00AM Can the site's advertising offering live up to the hype, Alasdair Reid asks. All about ... Yahoo! by Alasdair Reid 15 September 2011, 08:00AM How will it fare after the messy sacking of Carol Bartz, Alasdair Reid asks. Also in the news MPG Media Contacts launches creative unit by Sophie Maden, 15 September 2011, 01:00PM Facebook 'increased well-being' during UK riots, claims policy chief by Sarah Shearman, 15 September 2011, 04:27PM Huawei, the Chinese smartphone challenger brand, hires IBM to advise on marketing structure by Noelle McElhatton, 15 September 2011, 10:15PM MyVideoRights eyes internet TV and mobile after £2.75m funding by Daniel Farey-Jones, 15 September 2011, 04:25PM Dazed & Confused celebrates 20 years with biggest issue to date by Sophie Maden, 15 September 2011, 02:56PM From the blogs Five things you need to know about running a social media campaign Polly Becker 16 September 2011, 8:30AM THE SINGAPORE GP IS GENIUS COUNTRY MARKETING Chris J Reed 16 September 2011, 7:27AM Rewarding Intelligence Helen Edwards 15 September 2011, 10:11PM How Technology is Revolutionising the Customer Experience Scott Storey 15 September 2011, 10:05PM Slick new Halifax ads risk hitting the wrong notes Alex Brownsell 15 September 2011, 9:23PM Latest jobs Account Manager Recruiter Major Players Salary £32000 - £35000 per annum Location City of London New Business and Marketing Manager, London Recruiter Dynamic New Alliances Salary Up to £40K Location Central London Social Media Analyst Recruiter Media Contacts Salary £24000 per annum Location London Senior Business Director for global account - a visionary Digital client service suit - £110k + bens Recruiter Firehorse Salary c.£110k Location Online Marketing Manager Recruiter Jarlett de Grouchy Salary £35000 - £40000 per annum + Benefits Location East Midlands PPC ACCOUNT MANAGER Recruiter Media Contacts Salary £20000 to £25000 per annum Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders