Friday 23 September 2011

Campaign Daily Fix - Barclays, M&C Saatchi, WPP, GoCompare, Comedy Central

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Latest News
Barclays appoints Maxus to handle £40m media account
by Ian Darby,
23 September 2011, 11:30AM
Barclays appoints Maxus to handle £40m media account
Barclays has appointed WPP network Maxus to handle its estimated £40 million international media planning and buying account.
M&C Saatchi Worldwide 'Brutal Simplicity of Thought' book launch
by Georgina Brazier,
23 September 2011, 10:29AM
M&C Saatchi Worldwide 'Brutal Simplicity of Thought' book launch
Last Monday saw the launch of M&C Saatchi's new book, which is designed to celebrate the ad agency's main principle 'Brutal Simplicity of thought'.
WPP asks investors to boost Sorrell's basic pay
by Daniel Farey-Jones,
23 September 2011, 09:50AM
WPP asks investors to boost Sorrell's basic pay
WPP has been sounding out investors about raising the £1m base salary of its chief executive Sir Martin Sorrell by up to 50%, according to reports.
Gio Compario on rocky ground in latest Gocompare ad
by Sara Kimberley,
23 September 2011, 10:51AM
Gio Compario on rocky ground in latest Gocompare ad
Opera singer Gio Compario rocks out in the Stone Age in the latest ad for Gocompare.com.
Comedy Central promotes its new 'Friends'
by Maisie McCabe,
23 September 2011, 09:23AM
Comedy Central promotes its new 'Friends'
Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom 'Friends', which moves from Channel 4 to the pay-TV channel next Saturday (1 October).
Latest Work
British Airways 'aviators' by Bartle Bogle Hegarty
21 September 2011, 11:48AM
British Airways 'aviators' by Bartle Bogle Hegarty
British Airways has released a multimillion-pound brand campaign, its biggest in a decade, by Bartle Bogle Hegarty.
MasterCard 'ask Buck' by R/GA
21 September 2011, 10:28AM
MasterCard 'ask Buck' by R/GA
MasterCard has launched a social media and online campaign featuring the former New Zealand rugby player Wayne "Buck" Shelford, as part of its World Cup sponsorship.
Top 10 Sports Virals of all time
09 September 2011, 04:00PM
Top 10 Sports Virals of all time
With the 2011 Rugby World Cup kicking off in New Zealand, fans are no doubt bracing themselves for a barrage of the usual good, bad and ugly ad campaigns that accompany a major sporting tournament.
Also in the News
Ogilvy & Mather names social media chief
by Staff, 23 September 2011, 11:52AM
Tullamore Dew unveils fresh global ad campaign
by Gemma Charles, 23 September 2011, 11:02AM
Brands failed by siloed approach to marketing
by Andrew McCormick, 23 September 2011, 12:00PM
Latest Blog Entries
A Carlsberg film that's probably worth watching
Ian Darby, 22 September 2011, 10:09PM
A Delegate's Eye View: NABS Fast Forward Week 3 - A Guest Post from William Bonaddio
Pauline Naylor, 22 September 2011, 5:09PM
THE TRUTH IS WHATEVER WE BELIEVE
Dave Trott, 20 September 2011, 4:09AM
Stop it and Tidy up
Lolly and Nat, 19 September 2011, 4:09PM
Hammersley nails it
Steve Henry, 18 September 2011, 4:09PM
A Mentor's Eye View: NABS Fast Forward Week 2 - A Guest Post from Rebecca Jones
Pauline Naylor, 16 September 2011, 4:09PM
More Blogs
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