Tuesday, 27 September 2011

Marketing Daily - Marketers warned over 2012 ambush marketing conviction threat; plus MasterCard, Cadbury, Magners and BT

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
MasterCard revamps 'Priceless' campaign with city rewards scheme
Alex Brownsell,
27 September 2011
 

MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims...

MasterCard: rolling out 'Priceless London' next week
 
 
Marketers warned over 2012 ambush marketing conviction threat
John Reynolds,
27 September 2011
 

Marketers face a heightened risk of gaining a criminal conviction if their...

London 2012: marketers face legal threat
 
 
Cadbury launches sing-along £8m Olympics campaign
John Reynolds,
27 September 2011
 

Cadbury is shifting the focus of its Olympics marketing away from 'Spots...

Cadbury: ads starring long-jumper Chris Tomlinson
 
 
Magners trials 'f-commerce' with £10 Facebook packs
Sarah Shearman,
27 September 2011
 

Magners, the cider brand, has become the first drinks company in the...

Magners: now available through Facebook
 
 
Morrisons prepares own-label range revamp
Rachel Barnes,
27 September 2011
 

Morrisons is to begin a relaunch of its entire own-label offering in...

Morrisons: revamping own-label range
 
 
League Cup sponsorship on market as Carling delays
Loulla-Mae Eleftheriou-Smith,
27 September 2011
 

The Football League is searching for a sponsor for the League Cup...

Carling: delays League Cup decision
 
 
BT rolls out messaging tool to increase sales conversions
Matthew Chapman,
27 September 2011
 

BT is implementing an online messaging tool called Connect after a trial...

Online technology: BT introduces messaging tool to boost sales conversions
 
 
 
Also in the News
 
Tesco mixes augmented reality into Price Drop push
Matthew Chapman,
27 September 2011
 
Brands back 'Reevoo Mark' to verify trustworthy online reviews
Sarah Shearman,
27 September 2011
 
Taylors of Harrogate hires Asda marketer Eyles
Gemma Charles,
27 September 2011
 
Gatorade set to put UK spin on 'Replay' campaign
Loulla-Mae Eleftheriou-Smith,
27 September 2011
 
 
 
Blogs
 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Analytics Manager, GIM Recruitment Circa £50k + Bens and Bonus, Central London

Marketing Director, Amscreen Dependant on Experience, Central London

Account Manager, London, Dynamic New Alliances Up to £30K, Central London

Senior Marketing Executive, Fabric £30-35k + bens, London

Senior CRM Executive - Fashion, Fabric c£35k, London

Technical Prducst Manager (Online, Social, New Media, Web), Amiqus Ltd Up to £55,000 Per Annum with Fantastic Benefits., Shoreditch

eCRM Marketing Manager, Pollinate Recruitment £30-45k, London, London Bridge

Head of Marketing - leading website, Pollinate Recruitment £70-80 + 30% bonus + benefits, London

Account Director, Purple Consultancy £45000 - £55000 per annum, London

Client Services Director, Purple Consultancy £50000 - £70000 per annum, London

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