Thursday 22 September 2011

Marketing Daily - BrandMAX day two round-up; plus Tesco, eBay, Eurostar, and José Mourinho

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Tesco readies price-promise campaign
Matthew Chapman,
22 September 2011
 

Tesco is to refocus its strategy around 'Everyday low prices' and scale...

Tesco: cutting back on promotions in favour of lower everyday prices
 
 
José Mourinho scores Braun global ambassador role
Loulla-Mae Eleftheriou-Smith,
22 September 2011
 

Braun, the P&G-owned electric shaving brand, has named former Chelsea football manager...

José Mourinho: Braun's first global brand ambassador
 
 
EBay's Alex von Schirmeister on how the auction site is becoming a platform for big brands
Sarah Shearman,
22 September 2011
 

Alex von Schirmeister, VP of marketing, operations and advertising, eBay Europe, is...

Alex von Schirmeister, VP of marketing, operations and advertising, eBay Europe
 
 
BrandMAX: Marketing communications should be "bold, contagious and playful"
Sarah Shearman,
22 September 2011
 

Marketers should be looking to devise "bold, contiguous and playful" social ideas...

Mel Exon: Marketing communications should be
 
 
BrandMAX: Marketers should unleash their "inner geeks" and embrace analytics
Sarah Shearman,
22 September 2011
 

Marketers and creatives should unleash their "inner geeks" and embrace analytics to...

Gurmej Bahia: marketers should unleash their
 
 
BrandMAX: Simon Clift imparts global marketing experience
Loulla-Mae Eleftheriou-Smith and John Reynolds,
22 September 2011
 

"A lack of clarity on rules and responsibility" and "being too internally...

Simon Clift: 'a global brand doesn't need to be managed the same everywhere'
 
 
BrandMAX: VCCP's Charles Vallance tackles 'fuzzy atmospherics'
John Reynolds,
22 September 2011
 

"Fuzzy atmospherics" is one of the key ingredients to a successful campaign,...

Charles Vallance: founding partner of VCCP
 
 
 
Also in the News
 
Eurostar marketing chief Emma Harris to leave
Gemma Charles,
21 September 2011
 
Nokia's Harris moves to HR Owen
Ariane Osman and Matthew Chapman,
21 September 2011
 
BrandMAX: Nike's Elworthy champions gut instinct over research
John Reynolds,
21 September 2011
 
 
 
Blogs
 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
Poor writing is costing you sales
CHRIS BARRACLOUGH
 

I bumped into David Abbott the other day and we talked about writing skills. Or rather the lack of them....

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager, Aston Manor Brewery £excellent plus benefits, Birmingham

Website & Online Marketing Executive, Fabric c£30k, City

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

Marketing Executive, Unicorn Jobs c. £24k, Brentford, London

Marketing Exec - Leisure/Entertainment - London - £25-27k, Blue Skies Marketing Recruitment £25000 - £27000 per annum, City of London

Brand Planner, Source £40000 - £50000 per annum, London

Group Account Director - B2B Channel Marketing, Ad Lib Excellent salary (seriously!), Wokingham

Interface Developer, Michael Page Marketing £30000 to £35000 per annum, South East London

Digital Planner, Michael Page Marketing £35000 to £40000 per annum, South East London

Account Manager, Michael Page Marketing £35000 per annum, West End

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