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What Google+ will mean for brands | Andrew Blakeley | 29 September 2011, 9:22AM | I had a really interesting meeting at Google yesterday afternoon about Google+ and the role it can play for brands. Here were my key take-outs from the meeting. - They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter” | |
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Facebook changes means brands need to update their thinking | Jonathan Beeston | 29 September 2011, 7:42AM | Facebook's F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they'll be introduced to branded pages soon. | |
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How Facebook's Frictionless Sharing Will Change Us | Will Francis | 28 September 2011, 12:48PM | Last week Zuckerberg’s near-billion-strong network of pretty much everyone outside China with Internet access gained yet more features including the OpenGraph actions which allow content services such as Spotify, Netflix and the like to broadcast in real-time what you’re doing. | |
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Why branded online communities are doomed | Richard Millington | 28 September 2011, 11:14AM | We need a radical rethink in how we develop online communities for brands. The approach we're taking at the moment isn't working. At the moment, most branded community efforts fail. Few attract more than a handful of active participants. Even those that succeed, barely deliver the ROI they promised. | |
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Don Draper presents Facebook Timeline | Polly Becker | 28 September 2011, 9:31AM | This is genius. Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? It all makes sense now. Think of this as a warm up ahead of the next season of Mad Men that won’t be on our screens until 2012. | |
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Google plans multimillion-pound London startup centre | @gordonmacmillan | 28 September 2011, 8:32AM | Google is planning to open what is being described as a multimillion-pound technology centre near London’s Silicon Roundabout in East London giving a real boost to the area’s growing community of technology and creative firms. | |
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