Thursday 29 September 2011

The Wall > Lord Sugar racks up 350,000 tweets, could tonight see the launch of the new Google Analytics?

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Lord Sugar racks up 350,000 tweets in 24 hours for his Twitter book launch
@gordonmacmillan
29 September 2011, 11:15AM

Lord Sugar promised a Twitter first with the arrival of his new book and he delivered it as he staged what was dubbed the world’s first live Twitter book signing to launch ‘The Way I See It: Rants, Revelations and Rules for Life’.

Could tonight see the launch of the new Google Analytics?
Sarah Shearman
29 September 2011, 10:43AM

Seven months ago I reported Google was taking aim and Adobe and IBM with the launch a paid-for enterprise analytics tool, which would compete directly with Omniture and CoreMetrics.

Indications from the web are that this tool will be rolled out later today.

What Google+ will mean for brands
Andrew Blakeley
29 September 2011, 9:22AM

I had a really interesting meeting at Google yesterday afternoon about Google+ and the role it can play for brands. Here were my key take-outs from the meeting.

- They don’t see this as a “Facebook killer” and said several times during the meeting, “you’ll still need Facebook, and you’ll still need Twitter”

Twitter advertising revenues to hit $139m trebling in 2011
@gordonmacmillan
29 September 2011, 8:26AM

With news that Twitter was last week was rolling out its first Promoted Trends campaign in the UK with Sky, following the news earlier in the summer that it planned to roll out Promoted Tweets in users timelines, many have been wondering how much this will all ad up to in terms of revenues?

Facebook changes means brands need to update their thinking
Jonathan Beeston
29 September 2011, 7:42AM

Facebook's F8 conference threw up some interesting updates. While some of these in theory only apply to individuals rather than brand pages, if Facebook follows its usual form, they'll be introduced to branded pages soon.

In wake of tragic fire London Fire Brigade urges Facebook users to 'Save a Life'
Polly Becker
28 September 2011, 1:53PM

In the early hours of Saturday 24 September a woman and five of her children lost their lives in the most serious house fire in London in over a decade. Following the fire there has been heightened interest from the public about how to prevent fires and stay safe in the home.

How Facebook's Frictionless Sharing Will Change Us
Will Francis
28 September 2011, 12:48PM

Last week Zuckerberg’s near-billion-strong network of pretty much everyone outside China with Internet access gained yet more features including the OpenGraph actions which allow content services such as Spotify, Netflix and the like to broadcast in real-time what you’re doing.

Why branded online communities are doomed
Richard Millington
28 September 2011, 11:14AM

We need a radical rethink in how we develop online communities for brands. The approach we're taking at the moment isn't working.

At the moment, most branded community efforts fail. Few attract more than a handful of active participants. Even those that succeed, barely deliver the ROI they promised.

Don Draper presents Facebook Timeline
Polly Becker
28 September 2011, 9:31AM

This is genius. Who knew that Facebook’s newest feature was originally conceived by the Mad Men of the 1960s? It all makes sense now.

Think of this as a warm up ahead of the next season of Mad Men that won’t be on our screens until 2012.

Google plans multimillion-pound London startup centre
@gordonmacmillan
28 September 2011, 8:32AM

Google is planning to open what is being described as a multimillion-pound technology centre near London’s Silicon Roundabout in East London giving a real boost to the area’s growing community of technology and creative firms.

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