Tuesday, 13 September 2011

Marketing Daily - Lloyds reshufffles marketing team; plus John Lewis, DoH, Heineken, Google, Costa and Locog

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Lloyds Banking Group reshuffles team to boost brand 'clarity'
Alex Brownsell,
13 September 2011
 

Lloyds Banking Group (LBG) has unveiled a streamlined marketing structure as it...

Halifax: now under the remit of brands and marketing director Catherine Kehoe
 
 
John Lewis ups marketing investment with £23m pre-Christmas push
Alex Brownsell,
13 September 2011
 

John Lewis is set to launch its biggest marketing push to date...

John Lewis: readies pre-Christmas push
 
 
Department of Health moots consumer 'calorie-reduction challenge'
Gemma Charles,
13 September 2011
 

The Department of Health is considering the introduction of a US-style "calorie-reduction...

Department of Health: moots 'calorie-reduction challenge'
 
 
Heineken signs football stars to boost Champions League activity
Alex Brownsell,
13 September 2011
 

Heineken has enlisted European footballers to appear in its latest advertising campaign,...

Heineken: ad campaign stars European footballers
 
 
Google boosts creativity with Indy Saha hire
Loulla-Mae Eleftheriou-Smith,
13 September 2011
 

Google is attempting to inject more fresh ideas into its marketing strategy...

Google: hired Indy Saha to Creative Labs team
 
 
Costa Coffee rolls out 'sharing' variants
John Reynolds,
13 September 2011
 

Costa Coffee is aiming to take on arch-rival Starbucks with the launch...

Costa Coffee: rolls out sharing variants
 
 
Locog boosts marketing spend to £8m
John Reynolds,
13 September 2011
 

The London 2012 organisers nearly quadrupled their marketing spend to £8m in...

Locog: spent nearly £8m in the past year promoting the London 2012 Olympics
 
 
 
Also in the News
 
LG Mobile head of marketing steps down
Matthew Chapman,
13 September 2011
 
Innocent in ad drive for smoothies
Sara Kimberley,
13 September 2011
 
 
 
Blogs
 
 
Department of Health̢۪s latest calorie counting initiative has fat chance of success
Noelle McElhatton
 

Las Vegas. Famous for slot machines and Elvis weddings, less well-known for its mobility carts....

 
 
BA is right to snub British consumers with Airmiles rebrand
Alex Brownsell
 

The chorus of complaint at the decision to re-brand Airmiles was as predictable...

 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot
Gemma Charles
 

So David Cameron’s threat to close down social networks during times of widespread public disorder...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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