Friday 23 September 2011

Global - M&C Saatchi, Ogilvy & Mather, WPP, Sara Lee, Publicis, MediaCom, Weber Shandwick

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Latest news
M&C Saatchi Worldwide 'Brutal Simplicity of Thought' book launch
M&C Saatchi Worldwide 'Brutal Simplicity of Thought' book launch
by Georgina Brazier
23 September 2011, 10:29AM
Last Monday saw the launch of M&C Saatchi's new book, which is designed to celebrate the ad agency's main principle 'Brutal Simplicity of thought'.
Ogilvy & Mather names social media chief
Ogilvy & Mather names social media chief
by Staff
23 September 2011, 11:52AM
NEW YORK - Ogilvy & Mather has appointed Tom De Luca, from Warner Brothers, as chief operating officer of Ogilvy's social media offering.
WPP asks investors to boost Sorrell's basic pay
WPP asks investors to boost Sorrell's basic pay
by Daniel Farey-Jones
23 September 2011, 09:50AM
WPP has been sounding out investors about raising the £1m base salary of its chief executive Sir Martin Sorrell by up to 50%, according to reports.
Sara Lee appoints OMD to £125m global media account
Sara Lee appoints OMD to £125m global media account
by Katherine Levy
22 September 2011, 10:13AM
Sara Lee, the food and beverage group, has consolidated its estimated £125 million international media planning and buying account into OMD.
Publicis lands Nescafé global ad account
Publicis lands Nescafé global ad account
by Sara Kimberley
22 September 2011, 12:15PM
Nestlé has moved the global advertising account for Nescafé to Publicis from McCann Worldgroup, 12 years after dropping Publicis from a major global campaign.
MediaCom appoints OMD's Rotherham to key global client role
MediaCom appoints OMD's Rotherham to key global client role
by Mark Banham
20 September 2011, 03:51PM
MediaCom has appointed Ian Rotherham as global account director serving the agency's key global clients.
Weber Shandwick names Adam Mack as chief strategy officer, EMEA
Weber Shandwick names Adam Mack as chief strategy officer, EMEA
by Matt Cartmell
19 September 2011, 04:40PM
Weber Shandwick has appointed a chief strategy officer for Europe, the Middle East and Africa.
Also in the news
Diageo strikes multimillion-dollar ad deal with Facebook
by Sarah Shearman, 19 September 2011, 09:35AM
CNN opens the world's first 'CNN Cafe' in Seoul
by Staff, 20 September 2011, 11:24AM
Nissan 'GT Academy USA' by TBWA\Chiat\Day Los Angeles
by , 19 September 2011, 02:09PM
Intel in agency talks over global ad brief
by Anne Cassidy, 22 September 2011, 08:00AM
Facebook rolls out changes to Sponsored Stories ads
by Sarah Shearman, 23 September 2011, 09:31AM
Four Communications expands with new offices in Edinburgh and Oman
by Nikki Wicks, 22 September 2011, 11:12AM
Coca-Cola 'the great happyfication' by Wieden & Kennedy Amsterdam
by , 19 September 2011, 10:19AM
From Singapore - Chris Reed on partnership marketing
Is the Mclaren GSK deal really a marketing partnership?
Chris J Reed
23 September 2011, 1:18AM
Singapore's food battles get tasty
Chris J Reed
22 September 2011, 12:58AM
Star Wars on Blu-Ray - will the saga never end?
Chris J Reed
21 September 2011, 5:42AM
SportsDirect.com have gone too far with Newcastle United branding
Chris J Reed
20 September 2011, 3:08AM
The Singapore GP is genius country marketing
Chris J Reed
16 September 2011, 12:27AM
The Wall blog
Is Facebook the next Yahoo?
Hari Shankar
23 September 2011, 10:47AM
Charity uses guilt tactics to target celebrities through Twitter
Sue Keogh
23 September 2011, 9:48AM
When is the best time to tweet? [infographic]
Polly Becker
23 September 2011, 9:31AM
New blogs on the web [Infographic]
Polly Becker
23 September 2011, 8:22AM
'Fired ghost-tweeter' hijacks former boss @markdavidson's Twitter feed
Jennifer Whitehead
22 September 2011, 11:20AM
Top 50 social media campaigns revealed
Jonathan Priestley
22 September 2011, 10:33AM
Gordon's Republic
Pakistan ad highlights what it claims to have done for War on Terror and peace
@gordonmacmillan
22 September 2011, 9:39AM
Radiohead to perform new song: The Daily Mail on The Colbert Report
@gordonmacmillan
20 September 2011, 2:53PM
Daily Mail makes traveller blondes the new A-Level blondes
@gordonmacmillan
20 September 2011, 9:12AM
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Research from our partner: Future Foundation

Luxury BRIC by BRIC: the most unstoppable market in the world?
Luxury BRIC by BRIC: the most unstoppable market in the world?
by James Murphy
22 August 2011, 10:47AM
Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll.
Platinum Foxes - the irresistible rise of global agelessness
Platinum Foxes - the irresistible rise of global agelessness
by Dominic Harrison, Head of Global Trends
22 August 2011, 11:05AM
With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions...
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