| Latest news | |  | | | | | Diageo has struck a multimillion-dollar advertising deal with Facebook, which will lead to the two companies sharing skills and resources and the appointment of Diageo's CMO to the social network's client council. | | |  | | | | | Aviva, the insurance giant, is today (18 September) launching the second phase of its 'You Are the Big Picture' campaign. | | |  | | | | | Yahoo is gearing up to launch an HTML 5-based system called Livestand for magazine publishers wanting to cut the costs of getting onto iPad and Android apps. | | |  | | | | | Alexander Lebedev, the Russian owner of The Independent and the London Evening Standard newspapers, has recalled the violence associated with his former employer, the KGB, by punching a businessman in the face during a Russian television show. | | |  | | | | | Richard Desmond will begin selling tickets for his much-trumpeted Health Lottery on 29 September, ahead of a live screening of the draw on Channel 5 and ITV1. | | |  | | | | | French Connection, L'Oréal's Garnier, Sony Music and Samsung have become the first UK brands to trial "Goggle" technology for outdoor campaigns, in a partnership with CBS Outdoor. | | |  | | | | | IPC Media's men's magazine Nuts is the most popular website in the men's lifestyle sector in the latest round of Experian Hitwise UK Online Performance Awards, covering the first six months of 2011. | | |  | | | | | Jacquie Duckworth, former associate publisher of Conde Nast's Easy Living, has joined River Publishing as commercial director. | | |  | | | | | Omnicom media agency PHD has launched a book that attempts to predict how new technologies will impact the marketing and communications industries in the next five years. | | | | |
Working the new creative model | | Intelligence | |  | | | | | Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds. | | |  | | | | | Philip Morris' request for disclosure of state-funded research signals a malaise. | | |  | | | | | Can the site's advertising offering live up to the hype, Alasdair Reid asks. | | |  | | | | | Sales of shop-bought pizza have been strong during the recession, but the sector must return to innovation to inspire further growth, writes Jane Bainbridge. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | SEO Copywriter | | Recruiter Major Players | | Salary £30000 - £35000 per annum + Benefits | | Location London | | | | | Account Manager | | Recruiter Dynamic New Alliances | | Salary Up to £30K | | Location Central London | | |  | | |
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