Latest news | | | | | | Saatchi & Saatchi has appointed Magnus Djaba, Fallon's managing director, as the chief executive of its London agency. | | | | | | | Guy Hayward, the chief executive of JWT UK, is leaving the agency two years after taking the job. | | | | | | | Gary Digby, the former group commercial director of ITV, is understood to be in talks to join Channel 4 as a consultant, ahead of the autumn TV trading season. | | | | | | | LoveFilm, the film-rental and streaming service owned by Amazon, has launched its first iPad app as part of its ongoing strategy to be on as many platforms as possible. | | | | | | | British Airways is reviewing digital advertising agency arrangements across its business. | | | | | | | Reebok, the sports brand, is being forced to return $25m (£15.9m) to consumers in the US who have bought its "toning" shoes, to settle a case brought by the Federal Trade Commission. | | | | | | | Retail guru Mary Portas is putting her reputation on the line and launching her own fashion venture in the middle of London's West End, based on insight gained from more than 20 years of advising others how to do it. | | | | | | | The NSPCC is searching for an agency to handle an advertising campaign to run during 2012. | | | | | | | Superdrug is reviewing its £7m UK media planning and buying business, currently held by ZenithOptimedia. | | | | | | | The Association of Online Publishers is teaming up with web software creators Mozilla for a 'hack day' event exploring the capabilities of HTML5. | | | | | | | Carat has retained the £2.5m media planning and buying business for the British Airport Authority (BAA), following a year-long statutory review. | | | | | | | Warner Bros has used live bacteria to "grow" a film poster in Toronto for its latest release 'Contagion'. Here's how the campaign was put together. | | | |
Working the new creative model | Intelligence | | | | | | Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience, writes Adele Gritten, head of media consulting, YouGov. | | | | | | | A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick. | | | | | | | Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts | | | | | | | What is the outlook for independent media agencies, Alasdair Reid asks. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Manager | Recruiter Adam Recruitment | Salary £18000 - £30000 per annum | Location Manchester | | | | | | | |
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