Thursday 29 September 2011

Breaking news from Brand Republic - Saatchi & Saatchi, BETC, Gary Digby, LoveFilm, BA

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Latest news
Magnus Djaba to lead Saatchi & Saatchi
Magnus Djaba to lead Saatchi & Saatchi
by Anne Cassidy
29 September 2011, 08:00AM
Saatchi & Saatchi has appointed Magnus Djaba, Fallon's managing director, as the chief executive of its London agency.
Guy Hayward resigns from JWT UK to join BETC
Guy Hayward resigns from JWT UK to join BETC
by Matt Williams
29 September 2011, 08:00AM
Guy Hayward, the chief executive of JWT UK, is leaving the agency two years after taking the job.
Former ITV commercial leader Gary Digby in talks with C4
Former ITV commercial leader Gary Digby in talks with C4
by Maisie McCabe
29 September 2011, 09:30AM
Gary Digby, the former group commercial director of ITV, is understood to be in talks to join Channel 4 as a consultant, ahead of the autumn TV trading season.
LoveFilm debuts on the iPad
LoveFilm debuts on the iPad
by Sarah Shearman
29 September 2011, 09:45AM
LoveFilm, the film-rental and streaming service owned by Amazon, has launched its first iPad app as part of its ongoing strategy to be on as many platforms as possible.
British Airways calls digital roster review
British Airways calls digital roster review
by Matt Williams
29 September 2011, 08:00AM
British Airways is reviewing digital advertising agency arrangements across its business.
Reebok agrees $25m refund for false trainer claims
Reebok agrees $25m refund for false trainer claims
by Sarah Shearman
29 September 2011, 09:17AM
Reebok, the sports brand, is being forced to return $25m (£15.9m) to consumers in the US who have bought its "toning" shoes, to settle a case brought by the Federal Trade Commission.
Retail guru Mary Portas talks about her new venture
Retail guru Mary Portas talks about her new venture
by Arif Durrani
29 September 2011, 09:00AM
Retail guru Mary Portas is putting her reputation on the line and launching her own fashion venture in the middle of London's West End, based on insight gained from more than 20 years of advising others how to do it.
NSPCC kicks off pitch for 2012 ad brief
NSPCC kicks off pitch for 2012 ad brief
by Anne Cassidy
29 September 2011, 08:00AM
The NSPCC is searching for an agency to handle an advertising campaign to run during 2012.
Agencies line up for £7m Superdrug media
Agencies line up for £7m Superdrug media
by Katherine Levy
29 September 2011, 08:00AM
Superdrug is reviewing its £7m UK media planning and buying business, currently held by ZenithOptimedia.
AOP to host 'hack day' with Mozilla as part of Summit
AOP to host 'hack day' with Mozilla as part of Summit
by Sophie Maden
29 September 2011, 09:15AM
The Association of Online Publishers is teaming up with web software creators Mozilla for a 'hack day' event exploring the capabilities of HTML5.
Carat retains BAA media account
Carat retains BAA media account
by Katherine Levy
29 September 2011, 08:30AM
Carat has retained the £2.5m media planning and buying business for the British Airport Authority (BAA), following a year-long statutory review.
Appointment to view: 'bacteria billboard' promotes Warner film
Appointment to view: 'bacteria billboard' promotes Warner film
by Sarah Johnson
29 September 2011, 08:40AM
Warner Bros has used live bacteria to "grow" a film poster in Toronto for its latest release 'Contagion'. Here's how the campaign was put together.
Think BR

Think BR: The ultimate online shopping experience? It's just a few clicks away...

Retailers should combine the latest ecommerce technology with principles they already apply in-store, writes Head London's Paul-Jervis Heath.



Working the new creative model

Intelligence
Smartphone advertising: the not very good, the very bad, and the generally quite ugly
Smartphone advertising: the not very good, the very bad, and the generally quite ugly
by Adele Gritten
26 September 2011, 08:30AM
Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience, writes Adele Gritten, head of media consulting, YouGov.
Brands failed by siloed approach to marketing
Brands failed by siloed approach to marketing
by Andrew McCormick
23 September 2011, 12:00PM
A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick.
What is technology's role in out-of-home media?
What is technology's role in out-of-home media?
by Nigel Clarkson and Rebecca Bainbridge
22 September 2011, 08:00AM
Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts
Do indies have a future?
Do indies have a future?
by Alasdair Reid
22 September 2011, 08:00AM
What is the outlook for independent media agencies, Alasdair Reid asks.
Also in the news
Amazon squares up to Apple with launch of cut-price tablet
by Matthew Chapman, 28 September 2011, 03:50PM
Media Agenda: Starcom's Easterbrook on digital partnerships
by , 28 September 2011, 04:00PM
Mars pledges to eradicate emissions by 2040
by Matthew Chapman, 28 September 2011, 11:24AM
Phones4U readies horror-themed campaign
by John Reynolds, 28 September 2011, 12:26PM
From the blogs
You've got to have faith
Sue Unerman
29 September 2011, 4:03PM
Google hunger for content shows no end
Chris J Reed
29 September 2011, 12:00PM
CUSTOMER LOYALTY - finally someone gets it!
Chris J Reed
29 September 2011, 11:52AM
Twitter advertising revenues to hit $139m trebling in 2011
@gordonmacmillan
29 September 2011, 8:26AM
Facebook changes means brands need to update their thinking
Jonathan Beeston
29 September 2011, 7:42AM
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