Friday 30 September 2011

Marketing Daily - Eurostar unveils surreal pan-European TV ad starring Jarvis Cocker; plus Coca-Cola, Aviva, the Football League, and Ebookers

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Eurostar unveils surreal pan-European TV ad starring Jarvis Cocker
Staff,
30 September 2011
 

Eurostar will broadcast its first pan-European TV advertising campaign during ' The...

Eurostar: unveils latest ad starring Jarvis Cocker
 
 
Coca-Cola global Olympics campaign to feature Mark Ronson
Loulla-Mae Eleftheriou-Smith,
30 September 2011
 

Coca-Cola's global marketing campaign to support its sponsorship of the London 2012...

Mark Ronson: signs up to Coca-Cola's Olympic campaign (picture credit Chris Hakkens)
 
 
Aviva revamps 'Downton Abbey' idents as Ofcom launches investigation
Maisie McCabe,
30 September 2011
 

Aviva, the insurance brand, has modified the idents for its sponsorship of...

Aviva's idents
 
 
Experimentation with digital outdoor is on the rise
David Benady,
30 September 2011
 

Digital outdoor is a medium in the ascendant as brands experiment, writes...

Huffington Post digital outdoor campaign
 
 
Football League launches debut family festival
John Reynolds,
30 September 2011
 

The Football League is to attempting to broaden the appeal of the...

Football League: kicks off Family Football Festival
 
 
Reach Scotland appoints Sinead Kavanagh as marketing director
Loulla-Mae Eleftheriou-Smith,
30 September 2011
 

Reach Scotland, the tour operator, has appointed its first-ever marketing director, as...

Sinead Kavanagh: joins Reach Scotland
 
 
 
Also in the News
 
BrandMAX digest: 'B' is for business as well as for brands
Staff,
30 September 2011
 
Ebookers revamps hotel app
John Reynolds,
30 September 2011
 
 
 
Blogs
 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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