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| | | | | | Qantas, the Australian airline, is reviewing global advertising and media arrangements currently handled by a roster of agencies including M&C Saatchi, Ogilvy, Mojo, Wonder and ZenithOptimedia. | | | | | | | Coca-Cola's global marketing campaign to support its sponsorship of the London 2012 Olympic and Paralympic Games will feature a track by Mark Ronson, which the brand hopes will create a legacy with the youth market. | | | | | | | Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel. | | | | | | | PepsiCo has appointed former Electrolux chief executive, Enderson Guimaraes, as the new president of its global operations, effective from October. | | | | | | | Betting company William Hill has signed up to sponsor the UK coverage of the Italian, Russian and Dutch premier leagues on sports broadcaster ESPN. | | | | | | | Universal Music Group (UMG) has consolidated its US media business into Group M's MediaCom, adding to its media planning and buying duties in Europe, Canada and Australia. | | | | | | | Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers to promote its new global strapline: "That calls for a Carlsberg". | | | | | | Latest jobs | | | | | | | Research from our partner: Future Foundation | | | | | | Some worry that the success of luxury brands in emerging markets is unsustainable. Talking to local consumers suggests that the good times still have a long way to roll. | | | | | | | With every year that passes, old age becomes less of a victimhood and more of an opportunity. This has the potential to radicalise brand-consumer relations in the most aged consumer societies and invites us to seriously review traditional conceptions... | | | | |
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