Friday, 30 September 2011

Global Bulletin from Brand Republic - Qantas, Mark Ronson, Unilever, PepsiCo, ESPN, Universal Music

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Global bulletin
Latest news
Qantas calls global advertising and media review
Qantas calls global advertising and media review
by Sara Kimberley
30 September 2011, 08:50AM
Qantas, the Australian airline, is reviewing global advertising and media arrangements currently handled by a roster of agencies including M&C Saatchi, Ogilvy, Mojo, Wonder and ZenithOptimedia.
Coca-Cola global Olympics campaign to feature Mark Ronson
Coca-Cola global Olympics campaign to feature Mark Ronson
by Loulla-Mae Eleftheriou-Smith
30 September 2011, 08:54AM
Coca-Cola's global marketing campaign to support its sponsorship of the London 2012 Olympic and Paralympic Games will feature a track by Mark Ronson, which the brand hopes will create a legacy with the youth market.
Unilever hands global Becel business to Lowe Worldwide
Unilever hands global Becel business to Lowe Worldwide
by Matt Williams
29 September 2011, 11:00AM
Lowe Worldwide has picked up the global advertising account for the Unilever margarine brand Becel.
PepsiCo names Guimaraes president of global operations
PepsiCo names Guimaraes president of global operations
by Loulla-Mae Eleftheriou-Smith
29 September 2011, 11:35AM
PepsiCo has appointed former Electrolux chief executive, Enderson Guimaraes, as the new president of its global operations, effective from October.
William Hill to sponsor European football on ESPN
William Hill to sponsor European football on ESPN
by Mark Banham
30 September 2011, 10:56AM
Betting company William Hill has signed up to sponsor the UK coverage of the Italian, Russian and Dutch premier leagues on sports broadcaster ESPN.
MediaCom wins Universal Music's US media business
MediaCom wins Universal Music's US media business
by Sophie Maden
27 September 2011, 10:27AM
Universal Music Group (UMG) has consolidated its US media business into Group M's MediaCom, adding to its media planning and buying duties in Europe, Canada and Australia.
Carlsberg biker cinema stunt proves YouTube hit
Carlsberg biker cinema stunt proves YouTube hit
by Sara Kimberley
26 September 2011, 01:35PM
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers to promote its new global strapline: "That calls for a Carlsberg".
Also in the news
Publicis wins £250m Ferrero European media
by Daniel Farey-Jones, 26 September 2011, 11:55AM
Guy Hayward resigns from JWT UK to join BETC
by Matt Williams, 29 September 2011, 08:00AM
Facebook poised to roll out completed iPad app
by Sarah Shearman, 27 September 2011, 09:13AM
Groupon said to be uncertain over IPO timing as revenues drop
by Sarah Shearman, 26 September 2011, 09:56AM
Tullamore Dew 'Irish true' by McCann Dublin
by , 26 September 2011, 02:06PM
Birds Eye 'snow farm' by TBWA\Chiat\Day
by , 26 September 2011, 02:48PM
Google tops most desirable media employers survey
by Sophie Maden, 26 September 2011, 03:58PM
From Singapore - Chris Reed on partnership marketing
GREAT BRITAIN? "WORST BRITAIN" MORE LIKE
Chris J Reed
30 September 2011, 5:57AM
Google hunger for content shows no end
Chris J Reed
29 September 2011, 5:00AM
CUSTOMER LOYALTY - finally someone gets it!
Chris J Reed
29 September 2011, 4:52AM
Sony's cool Ben and Jerry's partnership makes you smile
Chris J Reed
28 September 2011, 1:28AM
Is the MandS Oxfam partnership really the most admired?
Chris J Reed
28 September 2011, 12:47AM
The Wall blog
Celebrities have ruined Twitter says Noel Gallagher
Polly Becker
30 September 2011, 10:14AM
Using social media for customer engagement
Guy Kedar
30 September 2011, 9:30AM
Three ways the new Facebook is good news for marketers
Stephen England-Hall
30 September 2011, 9:10AM
Obama campaign makes great use of blogs to tell stories
@gordonmacmillan
30 September 2011, 8:21AM
'This is your life and it's appearing one touchpoint at a time.'
Jeremy Garner
29 September 2011, 2:42PM
Lord Sugar racks up 350,000 tweets in 24 hours for his Twitter book launch
@gordonmacmillan
29 September 2011, 11:15AM
Gordon's Republic
The best sitcoms have geeks - meet the New Girl
@gordonmacmillan
29 September 2011, 10:22AM
Have the Sun and the Mail gone too far with their Michael Jackson pics?
@gordonmacmillan
28 September 2011, 10:38AM
Possibly the best ad for yoga ever
@gordonmacmillan
26 September 2011, 10:19AM
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Research from our partner: Future Foundation

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