Wednesday, 14 September 2011

Marketing Daily - Marketing and Event magazines search for top talent; plus 118 118, Asos, John Lewis, Twitter and Microsoft

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Marketing and Event launch search for top talent in brand events
Nicola Clark,
14 September 2011
 

Event and Marketing magazines are teaming up to scour the nation for...

Marketing and Event launch search for top talent in brand events
 
 
118 118 goes back to its roots for £10m activity
Sarah Shearman,
14 September 2011
 

Directory service 118 118 has recast its brand characters in their original...

118 118: 2009 'Ghostbusters' campaign starring Ray Parker Jr
 
 
Asos extends focus to men in global ad drive
Nicola Clark,
14 September 2011
 

Online fashion brand Asos has unveiled its first ad campaign targeting men,...

Asos: rolls out 'urban tour' to promote autumnn 2011 range
 
 
John Lewis profits hit by 'Never knowingly undersold' pledge
John Reynolds,
14 September 2011
 

John Lewis has reported its operating profit plummeted 54.5% in the first...

John Lewis: sales up but operating profit down
 
 
Microsoft aims for tablet market with Windows 8
Matthew Chapman,
14 September 2011
 

Microsoft is preparing to challenge the dominance of Apple in the tablet...

Windows 8: Microsoft targets tablet market with latest update
 
 
Twitter expands promoted tweets and launches analytics tool
Sarah Shearman,
14 September 2011
 

Twitter is ramping up the prominence of its promoted tweet ad products...

Twitter: expands promoted tweet ad products
 
 
Telecoms firms banned from locking customers into contracts
Matthew Chapman,
14 September 2011
 

Ofcom, the broadcasting regulator, has banned rollover contracts supplied by the likes...

Ed Richards: Ofcom's chief executive
 
 
Air Wick launches £3m Christmas push
Loulla-Mae Eleftheriou-Smith,
14 September 2011
 

Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m...

Air Wick: rolls out colour-changing candle range
 
 
Puma signs footballer Sergio Agüero in long-term deal
Loulla-Mae Eleftheriou-Smith,
14 September 2011
 

Puma, the sportswear brand, has signed Sergio Agüero, the Argentinian star footballer...

Sergio Agüero: Manchester City footballer to front Puma brand ad campaigns
 
 
 
Also in the News
 
Npower signs Which? 'no stealth sales' pledge
Matthew Chapman,
14 September 2011
 
 
 
Blogs
 
 
Asos’ acid test: marketing to young men
Noelle McElhatton
 

Billie Joe Armstrong, singer/guitarist in Oakland veteran nu-punk band Green Day, was thrown off a...

 
 
Department of Health’s latest calorie counting initiative has fat chance of success
Noelle McElhatton
 

Las Vegas. Famous for slot machines and Elvis weddings, less well-known for its mobility carts....

 
 
BA is right to snub British consumers with Airmiles rebrand
Alex Brownsell
 

The chorus of complaint at the decision to re-brand Airmiles was as predictable...

 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Executive, Vitabiotics Ltd Based on experience, North West London

Website & Online Marketing Executive, Fabric c£30k, City

Senior Brand Manager, Jarlett de Grouchy £48000 - £53000 per annum + car, Berkshire

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Central London

Marketing Analyst, Jarlett de Grouchy £30000 - £35000 per annum + Pension, Healthcare, Bonus, Nottingham

Marketing Manager- Brand Partnerships, Stopgap £37000 - £40000 per annum, London

B2B PR account manager, Michael Page Marketing £23000 to £26000 per annum, Leeds

Senior Account Executive, Michael Page Marketing £18000 to £20000 per annum, Leeds

Digital Internal Communications Advisor, Michael Page Marketing £26000 to £33000 per annum, Brighton

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