Tuesday, 27 September 2011

Digital AM - Facebook, Tesco, Magners, BT, Reevoo, Ford

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Latest news
Facebook poised to roll out completed iPad app
Facebook poised to roll out completed iPad app
by Sarah Shearman
27 September 2011, 09:13AM
Facebook has reportedly finalised its much-anticipated iPad app, but has been delaying the product's launch for the past five months.
Tesco mixes augmented reality into Price Drop push
Tesco mixes augmented reality into Price Drop push
by Matthew Chapman
27 September 2011, 08:55AM
Tesco is piggybacking mobile content on a big print and outdoor campaign intended to bombard consumers with its £500m Big Price Drop initiative.
Magners trials 'f-commerce' with £10 Facebook packs
Magners trials 'f-commerce' with £10 Facebook packs
by Sarah Shearman
27 September 2011, 09:00AM
Magners, the cider brand, has become the first drinks company in the UK to sell its products directly on Facebook.
Brands back 'Reevoo Mark' to verify trustworthy online reviews
Brands back 'Reevoo Mark' to verify trustworthy online reviews
by Sarah Shearman
27 September 2011, 10:54AM
Sony, Currys and Everything Everywhere are among the brands backing a scheme intended to protect consumers from untrustworthy reviews online.
BT rolls out messaging tool to increase sales conversions
BT rolls out messaging tool to increase sales conversions
by Matthew Chapman
27 September 2011, 10:30AM
BT is implementing an online messaging tool called Connect after a trial produced sales conversions three times better than target.
Ford signs up to Microsoft's new ad format
Ford signs up to Microsoft's new ad format
by Sarah Shearman
27 September 2011, 10:30AM
Ford has become the first brand to use Microsoft's new Filmstrip format in the UK, with an ad promoting its latest Focus car on the MSN News channel.
Think BR: The ultimate online shopping experience? It's just a few clicks away...
Think BR: The ultimate online shopping experience? It's just a few clicks away...
by Paul-Jervis Heath
27 September 2011, 08:30AM
Retailers can achieve a more compelling online shopping experience by combining the latest ecommerce technology with principles they already apply in-store, writes Paul-Jervis Heath, head of design at Head London.

Ten top tips for brands creating tablet content
Mike Woods & Quintin Willison
27 September 2011, 9:58AM
Instagram - 10m reasons why photo-sharing is the new micro-blogging
Cat Turner & Bridey Lipscombe
27 September 2011, 9:21AM
Spotify risks huge backlash as it insists new users must have a Facebook account
@gordonmacmillan
27 September 2011, 8:39AM
Labour launches social media campaign to protect rights of workers in the countryside
@gordonmacmillan
27 September 2011, 8:09AM
YouTube prepares to launch scheduled TV channels
James Walters
26 September 2011, 1:07PM
Twitter takes the tax route and opens international HQ in Dublin
@gordonmacmillan
26 September 2011, 12:26PM
How the world uses social media [infographic]
Polly Becker
26 September 2011, 12:02PM
How Facebook still dominates social networking [chart]
@gordonmacmillan
26 September 2011, 11:11AM
Arrington launches Uncrunched as rival to Techcrunch
@gordonmacmillan
26 September 2011, 9:43AM
Google gets ready to launch Google+ for business as estimates say it has 44m users
@gordonmacmillan
26 September 2011, 8:45AM
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