Wednesday, 7 September 2011

Marketing Daily - Virgin Group appoints new CMO; plus News International, Legal & General, Moneysupermarket and PizzaExpress

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Virgin Group appoints Ian Rowden as chief marketing officer
Daniel Farey-Jones,
07 September 2011
 

Virgin Group has appointed Ian Rowden, the chairman and chief executive of...

Virgin Group: appoints Rowden as chief marketing officer
 
 
News International unveils a 'more innovative' marketing structure
Arif Durrani,
06 September 2011
 

News International has unveiled a new marketing structure for The Times, Sunday...

News International unveils new marketing structure under Katie Vanneck-Smith
 
 
Legal & General targets consumers with personable brand
Alex Brownsell,
07 September 2011
 

Financial-services brand Legal & General is looking to present a more personable...

Legal & General: carried out £4.8m re-brand
 
 
Moneysupermarket.com aims for 'big brand' behaviour with ads
Alex Brownsell,
07 September 2011
 

Price-comparison website Moneysupermarket.com plans to use its marketing to present itself as...

Moneysupermarket.com: new ads feature gorillas
 
 
PizzaExpress launches biggest rebrand to date
Matthew Chapman,
07 September 2011
 

Restaurant chain PizzaExpress is introducing a black and white logo and a...

PizzaExpress: new logo is part of major rebrand
 
 
Twitter UK ads on course for October launch
Sarah Shearman,
07 September 2011
 

Twitter is finalising the brand partners for its UK-targeted ads, in time...

Twitter: readies UK ad launch
 
 
Costa overtakes McDonald's to become number three chain
John Reynolds,
07 September 2011
 

Costa Coffee has overtaken McDonald's as the nation's third-biggest food and drink...

Costa Coffee: now UK's third-biggest food and drink chain says Whitbread
 
 
O2 More doubles its user base in six months
Sarah Shearman,
07 September 2011
 

O2 More, the network's personalised media platform, is claiming a landmark, having...

O2 More: doubles its user base in six months
 
 
Newcastle United launches lingerie line
John Reynolds ,
07 September 2011
 

Newcastle United, the Premier League football team, is launching its own-branded lingerie,...

Newcastle United: launches lingerie range bearing the football club's crest
 
 
 
Also in the News
 
Yahoo seeks new chief executive after sacking Bartz
Daniel Farey-Jones,
07 September 2011
 
Colgate promotes oral health with £1m marketing push
Sarah Shearman,
07 September 2011
 
 
 
Blogs
 
 
BA is right to snub British consumers with Airmiles rebrand
Alex Brownsell
 

The chorus of complaint at the decision to re-brand Airmiles was as predictable...

 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot
Gemma Charles
 

So David Cameron’s threat to close down social networks during times of widespread public disorder...

 
 
It all looked so good for Microsoft UK. So why are key people leaving and what next for the internet giant?
Andrew McCormick
 

Two years ago we interviewed the biggest players at Microsoft UK . It was an...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Executive, Realex Payments Undisclosed, Hammersmith, London

Website & Online Marketing Executive, Fabric c£30k, City

Senior Brand Manager, Jarlett de Grouchy £48000 - £53000 per annum + car, Berkshire

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Central London

Marketing & Communications Analyst, Badenoch & Clark £150 - £200 per day, City of London

Promotional Account Director, Stopgap £40000 - £45000 per annum, London

Senior Planning Manager - Consumer Brand Strategy Agency, Major Players £35000 - £50000 per annum, London

Project Manager, JM Digital £400 - £490 per day, London

Head of Marketing - Media, Events, Publishing, Ad Lib £40 - £50k plus bonus, Bristol

Search More Jobs
 
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