| Latest news | |  | | | | | Tesco has been rapped by the ad watchdog for implying its Butcher's Choice sausages are made from pigs reared in an unrestricted environment. | | |  | | | | | Twitter is ramping up the prominence of its promoted tweet ad products and has rolled out an analytics tool for publishers, as the company continues its drive to monetise the platform. | | |  | | | | | John Lewis has reported its operating profit plummeted 54.5% in the first six months of 2011 after its 86-year-old 'Never knowingly undersold' pledge hit its bottom line. | | |  | | | | | A Unilever ad campaign for the Comfort brand has been banned by the Advertising Standards Authority (ASA) following a complaint from rival Procter & Gamble (P&G) which said it was "misleading". | | |  | | | | | Air Wick, the Reckitt Benckiser air freshener brand, is launching a £3m Christmas campaign to support of its new colour-changing candle. | | |  | | | | | Utilities firm Npower has become the first major energy firm to sign the Which? "no selling, just installing" pledge. | | |  | | | | | Weetabix has garnered its fair share of social buzz since the launch of its latest ad featuring child dancer Arizona Snow. | | |  | | | | | Dominic Carter has been announced as the new commercial director at News International, following a restructure of the commercial team, with Abba Newbery taking the role of director of advertising strategy. | | | | |
Working the new creative model | | Intelligence | |  | | | | | As senior UK figures exit amid a restructure, Sarah Shearman explores the brand's strategic thinking. | | |  | | | | | Two sports media specialists weigh up the prospects for alcohol brand advertising at the Fifa World Cups in Russia and Qatar. | | |  | | | | | Two TV channel executives discuss the prospects for brand extension and how social media is changing the way their businesses operate. | | |  | | | | | But Jeff Ford hopes, following the acquisition of Big Brother, the industry will stop looking down on C5. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | Account Manager | | Recruiter Major Players | | Salary £32000 - £35000 per annum | | Location City of London | | | Copywriter - Retail | | Recruiter Network Recruitment | | Salary £30000 - £35000 per annum | | Location City of London | | | | |  | | |
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