Wednesday, 21 September 2011

Marketing Daily - BrandMAX morning round-up; first look at BA ad, Morrison's, Heineken, Pernod Ricard

Having trouble viewing this? View in web browser View text-only version
 
Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
BrandMAX: Silicon Valley will define future of marketing, argues MediaLink's Kassan
Sarah Shearman,
21 September 2011
 

Marketers need to be on top of the technological revolution, especially when...

Michael Kassan: chairman and chief executive of MediaLink
 
 
BrandMAX: BMW's Hudson urges marketers to 'understand levers driving your business'
Sarah Shearman,
21 September 2011
 

Focusing on key metrics is important when steering a brand, BMW marketing...

Richard Hudson: BMW's marketing director
 
 
BrandMAX: 'Golden age of brand marketing is about to hit us', says JWT's Hayward
Arif Durrani,
21 September 2011
 

Marketers have been urged to think big, challenge convention and be ready...

Guy Hayward: CEO at JWT Group UK
 
 
BA aims to inspire consumers with 'mission' ad
Loulla-Mae Eleftheriou-Smith,
21 September 2011
 

British Airways has unveiled the ad it hopes will put "a stake...

British Airways: mission ad charts the airline's aviation heritage
 
 
Morrisons rejigs marketing team and revamps store format
Matthew Chapman,
21 September 2011
 

Morrisons is restructuring its senior marketing team as it prepares to roll...

Morrisons: produce section layout being trialled in Kirkstall, Leeds
 
 
Heineken aims for 'legendary' status with Champions League campaign
Alex Brownsell,
21 September 2011
 

Sometimes a sponsorship property can fit hand in glove into a brand's...

Heineken: 'Legendary football' campaign
 
 
Pernod Ricard eyes year-round appeal for Malibu with winter line
Gemma Charles,
21 September 2011
 

Pernod Ricard is to roll out a series of new products for...

Malibu: readies winter push
 
 
 
Also in the News
 
VisitBritain strikes four-year partnership with STA Travel
Loulla-Mae Eleftheriou-Smith,
21 September 2011
 
Lypsyl readies fruit balm digital activity
Ariane Osman,
21 September 2011
 
Public-sector marketers' pay leapfrogs the private sector
Nicola Clark,
20 September 2011
 
Alcohol brands agree social media self-regulatory guidelines
Sarah Shearman,
20 September 2011
 
Should Sainsbury's be trying something new?
Matthew Chapman,
20 September 2011
 
 
 
Blogs
 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager, Aston Manor Brewery £excellent plus benefits, Birmingham

Website & Online Marketing Executive, Fabric c£30k, City

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

Digital Marketing Executive, GIM Recruitment £25-30k + Benefits, Crawley, West Sussec

Senior Marketing Executive - £26,000 - £27,000 - Milton Keynes, Blue Skies Marketing Recruitment £26000 - £27000 per annum, Milton Keynes

General/Commercial Manager, Resources Group £80000 per annum + Bonus (20%) + Benefits, London

Content Strategy Director, ECOM Recruitment £470 - £520/d, London

Web Production and Development Lead, ECOM Recruitment £40-70k, London

PR Manager, Stopgap £34000 per annum, London

Director - Media, FMCG, Technology, Resources Group £45000 - £52000 per annum, London

Search More Jobs
 
  Manage my bulletins   Send to a friend   Unsubscribe from this bulletin
 Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in 
 
 Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing 
© Haymarket 1957 - 2011 All rights reserved

No comments:

Post a Comment