Friday, 9 September 2011

Marketing Daily - Microsoft reboots its marketing approach; plus Google, Lucozade, Virgin Atlantic, and Ann Summers

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Microsoft reboots its marketing approach
Sarah Shearman,
09 September 2011
 

As senior UK figures exit amid a restructure, Sarah Shearman explores the...

Microsoft
 
 
Google buys Zagat restaurant reviews publisher
Sarah Shearman,
09 September 2011
 

Google is continuing its drive to attract local business advertisers, with the...

Zagat: restaurant reviews site is bought by Google
 
 
Lucozade rolls out limited-edition Tinie Tempah bottle
Ariane Osman,
09 September 2011
 

Lucozade has released a set of seven limited-edition bottles which feature the...

Lucozade: rolls out limited-edition packs
 
 
Ann Summers partners Towie to dispel 'negative' image
Matthew Chapman,
09 September 2011
 

Ann Summers is attempting to change its public image by teaming up...

Ann Summers: adult retailers kicks off first-ever TV campaign
 
 
Virgin Atlantic 'likely' to make alliance, says Branson
Loulla-Mae Eleftheriou-Smith,
09 September 2011
 

Sir Richard Branson, founder of the Virgin Group and majority shareholder in...

Virgin Atlantic 'likely' to make alliance, says Branson
 
 
HMV poaches Asda's Hodgkinson as sales drop again
Matthew Chapman,
09 September 2011
 

HMV has poached Asda digital chief Mark Hodgkinson for the role of...

HMv: hires Mark Hodgkinson for the role of marketing and e-commerce director
 
 
 
Also in the News
 
Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship
Loulla-Mae Eleftheriou-Smith,
08 September 2011
 
Virgin Media's Nigel Gilbert on the brand's creative challenge
Alex Brownsell,
08 September 2011
 
Low cost airlines rise above low-fares marketing focus
Loulla-Mae Eleftheriou-Smith,
08 September 2011
 
Elvis and 438 Marketing triumph in CBS Big Bus Challenge
Lynsey Barber,
09 September 2011
 
 
 
Blogs
 
 
BA is right to snub British consumers with Airmiles rebrand
Alex Brownsell
 

The chorus of complaint at the decision to re-brand Airmiles was as predictable...

 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot
Gemma Charles
 

So David Cameron’s threat to close down social networks during times of widespread public disorder...

 
 
It all looked so good for Microsoft UK. So why are key people leaving and what next for the internet giant?
Andrew McCormick
 

Two years ago we interviewed the biggest players at Microsoft UK . It was an...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Executive, Realex Payments Undisclosed, Hammersmith, London

Website & Online Marketing Executive, Fabric c£30k, City

Senior Brand Manager, Jarlett de Grouchy £48000 - £53000 per annum + car, Berkshire

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Central London

Marketing & Communications Analyst, Badenoch & Clark £150 - £200 per day, City of London

Account Manager, Major Players £32000 - £35000 per annum, City of London

PPC Account Manager, Michael Page Marketing £28000 to £30000 per annum, Manchester

Account Director, Michael Page Marketing £50000 to £65000 per annum, London

Online Content Executive, Michael Page Marketing £30000 to £35000 per annum, Guildford

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