Thursday, 29 September 2011

DM Bulletin from Brand Republic - McCann, Kitcatt Nohr Digitas, DMA, The 'new Facebook', BT

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Latest news
McCann moves to acquire Meteorite
McCann moves to acquire Meteorite
by Sara Kimberley
29 September 2011, 10:30AM
McCann Worldgroup is understood to be in talks with the independent direct marketing agency Meteorite over a deal to merge the agency with its MRM London shop.
Kitcatt Nohr secures Nationwide account
Kitcatt Nohr secures Nationwide account
by Sara Kimberley
29 September 2011, 10:40AM
Nationwide Building Society has appointed Kitcatt Nohr Digitas to handle its UK direct marketing account.
DMA expels data broker after code breaches
DMA expels data broker after code breaches
by Daniel Farey-Jones
28 September 2011, 04:15PM
The Direct Marketing Association has expelled a list broker operating in the UK as Data Providers UK and B2B Data Lists Group, which appears to have now ceased trading.
The 'new Facebook': what does it mean for brands?
The 'new Facebook': what does it mean for brands?
by Sarah Shearman
28 September 2011, 11:10AM
As the major overhaul of Facebook filters out to users, we look into the evolution of the social network and how brands could change their game accordingly, with viewpoints from three agency experts.
BT rolls out messaging tool to increase sales conversions
BT rolls out messaging tool to increase sales conversions
by Matthew Chapman
27 September 2011, 10:30AM
BT is implementing an online messaging tool called Connect after a trial produced sales conversions three times better than target.
Tribal Fusion boosts targeting ability with BlueKai data
Tribal Fusion boosts targeting ability with BlueKai data
by Daniel Farey-Jones
26 September 2011, 08:30AM
Online ad network Tribal Fusion has struck a deal to more deeply integrate BlueKai Exchange purchase intent data into its insight and media buying offering.
CREATIVE STRATEGY: You have junk
CREATIVE STRATEGY: You have junk
by Simon S Kershaw
29 September 2011, 11:50AM
It's fast and it's cheap. It really wasn't hard to sell the medium of email to clients, now was it? But did any of the advertisers who were so quick to adopt email ask any of the following three questions...
Barney Cockerell in move to CHI & Partners
Barney Cockerell in move to CHI & Partners
by Matt Williams
29 September 2011, 11:00AM
Barney Cockerell, the executive creative director of Rapp, is joining CHI & Partners.
Virgin Media offers customers 'tickles'
Virgin Media offers customers 'tickles'
by Maisie McCabe
27 September 2011, 11:17AM
Virgin Media, the TV and telecoms provider, has launched a new direct marketing campaign aimed at rewarding some of its customers for their loyalty, with product upgrades and extra services.
Also in the news
Waitrose pushes first 'Food, Fashion and Home' store
by Matthew Chapman, 29 September 2011, 09:10AM
Innocent Kids launches apps for children
by Loulla-Mae Eleftheriou-Smith, 28 September 2011, 10:41AM
Merrill Lynch targets rich via luxury yacht mag
by Daniel Farey-Jones, 27 September 2011, 03:20PM
Philips launches 'Make me a morning person' campaign
by Sara Kimberley, 27 September 2011, 09:12AM
DDS and Mediabank merge to create single agency system
by Mark Banham, 26 September 2011, 03:17PM
MasterCard revamps 'Priceless' campaign with city rewards scheme
by Alex Brownsell, 27 September 2011, 08:30AM
EHS 4D makes senior appointments
by Sara Kimberley, 26 September 2011, 12:45PM
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