Ten top tips for brands creating tablet content | Mike Woods & Quintin Willison | 27 September 2011, 9:58AM | With new Forrester research telling us that tablet penetration in the UK is set to rise from less than 5% this year to over 30% in 2015, brands have to sit up and take notice of the tablet and its fertile potential as a marketing tool. But by being at the front end of content production, brands are woefully unaware of the technicalities that need to be taken into account. | |
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YouTube prepares to launch scheduled TV channels | James Walters | 26 September 2011, 1:07PM | The Wall Street Journal reports that Google is getting ready to launch as many as a dozen TV-like channels with scheduled content to lure viewers away from their TV screens. It is said to have been shopping the ideas around US media firms for several months. | |
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Twitter takes the tax route and opens international HQ in Dublin | @gordonmacmillan | 26 September 2011, 12:26PM | London might have been the first Twitter office outside of the US and where it has staffed up recently, but Twitter’s international headquarters are to be located in Dublin. The news came via a tweet (naturally) from Ireland’s Industrial Development Authority as the Irish capital adds to the growing band of digital and media companies that have their headquarters in Ireland because of tax reasons. | |
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How the world uses social media [infographic] | Polly Becker | 26 September 2011, 12:02PM | The UK is at the top of this infographic at least in terms of internet use per head of population with 82.5% online compared to the US with 77.3%, Japan with 78.4%, Germany with 79.1% and France with just 68.9%. Clearly in France there is too much else going on to try too hard. | |
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