Tuesday, 27 September 2011

The Wall > top 10 tablet tips, why photo-sharing is the new micro-blogging, Spotify risks Facebook backlash

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Digital PM The Wall
Ten top tips for brands creating tablet content
Mike Woods & Quintin Willison
27 September 2011, 9:58AM

With new Forrester research telling us that tablet penetration in the UK is set to rise from less than 5% this year to over 30% in 2015, brands have to sit up and take notice of the tablet and its fertile potential as a marketing tool. But by being at the front end of content production, brands are woefully unaware of the technicalities that need to be taken into account.

Instagram - 10m reasons why photo-sharing is the new micro-blogging
Cat Turner & Bridey Lipscombe
27 September 2011, 9:21AM

In the past eleven months Instagram has swelled to nearly ten million users who've posted over 150 million pictures on the photo-sharing app. Its popularity has come not from hype, but from a clever app that shares content quickly and beautifully.

Spotify risks huge backlash as it insists new users must have a Facebook account
@gordonmacmillan
27 September 2011, 8:39AM

This could turn out to be a very bad move for Spotify as from today the music service insists that all new users MUST have a Facebook account before they can sign up.

Labour launches social media campaign to protect rights of workers in the countryside
@gordonmacmillan
27 September 2011, 8:09AM

Labour has launched a campaign on Twitter to protect the rights of farm workers ahead of government’s plan to abolish the Agricultural Wages Board, which sets the minimum wage for farm and agricultural workers.

YouTube prepares to launch scheduled TV channels
James Walters
26 September 2011, 1:07PM

The Wall Street Journal reports that Google is getting ready to launch as many as a dozen TV-like channels with scheduled content to lure viewers away from their TV screens. It is said to have been shopping the ideas around US media firms for several months.

Twitter takes the tax route and opens international HQ in Dublin
@gordonmacmillan
26 September 2011, 12:26PM

London might have been the first Twitter office outside of the US and where it has staffed up recently, but Twitter’s international headquarters are to be located in Dublin.

The news came via a tweet (naturally) from Ireland’s Industrial Development Authority as the Irish capital adds to the growing band of digital and media companies that have their headquarters in Ireland because of tax reasons.

How the world uses social media [infographic]
Polly Becker
26 September 2011, 12:02PM

The UK is at the top of this infographic at least in terms of internet use per head of population with 82.5% online compared to the US with 77.3%, Japan with 78.4%, Germany with 79.1% and France with just 68.9%. Clearly in France there is too much else going on to try too hard.

How Facebook still dominates social networking [chart]
@gordonmacmillan
26 September 2011, 11:11AM

There are other networks as we all know, but the difference them and Facebook as this comScore chart underscores is huge under scored by the ocean of activity, news stories and blog posts that poured out last week as it launched its new Facebook Timeline at f8.

Arrington launches Uncrunched as rival to Techcrunch
@gordonmacmillan
26 September 2011, 9:43AM

Last year Techcrunch founder Michael Arrington sold his tech news business to AOL for around $30m, according to reports. Things went a bit rocky and very early on people were wondering how long he would last at AOL as he threw public punches at the media firm while ostensibly employed by it.

Google gets ready to launch Google+ for business as estimates say it has 44m users
@gordonmacmillan
26 September 2011, 8:45AM

After a few months of testing Google is getting ready to roll out business user accounts, which have to date only been available to a couple of test accounts, namely Ford and General Motors, as reports suggest it is nearing 50 million accounts.

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