Friday, 23 September 2011

Media PM - BSkyB, Out and About, Media Bitch's Diary, IAB, Mail Newspapers

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Media PM Bulletin
 
 
 
*   Latest News
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Bathstore: to sponsor two comedy series on Sky1
Bathstore to sponsor Modern Family and The Middle on Sky1
Maisie McCabe, 23 September 2011

Bathstore, the specialist bathroom retailer, has signed an eight-month deal to sponsor...

  
BrandMAX: delegates gather at Altitude
Out and About 23 September
Mark Banham, 23 September 2011

This week, in an Out and About special, we check out the...

  
Martin Sorrell: expands his empire with WPP bank Barclays
Media Bitch's Diary 23 September
Media Bitch, 23 September 2011

This week Bitch Maxus's out her overdraft with Barclays, gets high at...

  
Gaming Britain: brands missing out on booming sector says IAB
Brands missing out on 33 million-strong gaming market
Matthew Chapman, 23 September 2011

Media spend in the gaming sector is disproportionately low for the opportunity...

  
Suzuki SX4: Daily Mail campaign will feature reader appraisals of the model
Mail Connected to run Suzuki cross-platform campaign
John Reynolds, 23 September 2011

Mail Newspapers, the publisher of the Daily Mail, has signed a commercial...

  
*   Also in the News
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Barclays appoints Maxus to handle £40m media account
Ian Darby, 23 September 2011
Facebook partners with Spotify, Guardian, Indy and others for new social apps
Sarah Shearman, 22 September 2011
PPA appoints James Papworth as marketing director
Arif Durrani, 23 September 2011
Comedy Central promotes its new 'Friends'
Maisie McCabe, 23 September 2011
Facebook rolls out changes to Sponsored Stories ads
Sarah Shearman, 23 September 2011
 
 
Blogs
Is the Mclaren GSK deal really a marketing partnership?
Chris J Reed

Will the McLaren team win the Singapore GP with GSK's help? Last week McLaren and GlaxoSmithKline (GSK) entered into...

Facebook’s new breed of media apps at a glance
Arif Durrani

Mark Zuckerberg’s Facebook has unveiled ‘a new breed of apps’ launched in partnership with a...

A Carlsberg film that’s probably worth watching
Ian Darby

A few days back I wrote a post about how poor the current Carlsberg ads...

Micro investment
Greg Taylor

MicroPlace challenges the assumption that only high-net individuals can invest. The eBay-owned platform matches people who want to invest...

A Delegate’s Eye View: NABS Fast Forward Week 3 â€" A Guest Post from William Bonaddio
Pauline Naylor

NABS Fast Forward promises to turn the industry's "brightest stars into the best in the business" Three weeks into the...

Waste disposal telly: we’ve become a nation of glutons feeding off stuff that should be consigned to the waste bin
Ardi Kolah

Why we've become a nation of glutons feasting on waste disposal telly

 
 
Jobs of the Week

Sponsorship Sales Manager - International Media Leader, Formula Won

Euro 60k + excellent commission + benefits, Frankfurt, Germany

Advertisement Manager - Sales Manager, Carreras Lathane Associates - CLA

£30000 - £35000 per annum + car/all.+comm., City of London

Sponsorship Sales Executive, Redactive Media Group

Salary up to £25k p.a. + uncapped commission + excellent benefits, London

Agency Sales Manager, Major Players

£35000 - £50000 per annum + excellent commission structure, London

Senior Online Sales Executive, Consumer Press, SW6 Associates

Up to £35k p.a (depending on experience) + commission + benefits, South West London

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