Thursday 22 September 2011

DM Bulletin from Brand Republic - Sky, Albion London, Rapp London, BrandMAX, Ocado

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Sky becomes first brand to serve UK targeted Twitter ad
Sky becomes first brand to serve UK targeted Twitter ad
by Sarah Shearman
22 September 2011, 03:35PM
Sky has become the first brand to roll out a UK-targeted ad on Twitter, with a promoted trend today (22 September) to promote the new series of 'Glee'.
Albion London to set up DM agency
Albion London to set up DM agency
by Matt Williams
22 September 2011, 10:30AM
Albion London is launching a standalone direct marketing agency in a bid to offer clients a specialism in digital sales, eCRM and live data.
Rapp London CEO Mitchell departs
Rapp London CEO Mitchell departs
by Sara Kimberley
22 September 2011, 11:15AM
Rapp London's chief executive, Peter Mitchell, has left the agency.
BrandMAX: Marketers should unleash their 'inner geeks' and embrace analytics
BrandMAX: Marketers should unleash their 'inner geeks' and embrace analytics
by Sarah Shearman
22 September 2011, 02:00PM
Marketers and creatives should unleash their "inner geeks" and embrace analytics to give them a competitive advantage, according to Gurmej Bahia, director of global customer marketing at Expedia.
Ocado launches customer magazine with lifestyle focus
Ocado launches customer magazine with lifestyle focus
by Matthew Chapman
20 September 2011, 12:58PM
Online grocery service Ocado is launching a customer magazine designed to challenge supermarket magazine conventions, by avoiding recipe-based content and implying the time saved by using Ocado will allow customers to live life more fully.
Microsoft issues personalised game covers
Microsoft issues personalised game covers
by Sophie Maden
19 September 2011, 02:00PM
Microsoft is offering personalised covers of 'Forza Motorsport 4' for the Xbox 360 to subscribers of Future's gaming magazines, ahead of its October release.
Diageo strikes multimillion-dollar ad deal with Facebook
Diageo strikes multimillion-dollar ad deal with Facebook
by Sarah Shearman
19 September 2011, 09:35AM
Diageo has struck a multimillion-dollar advertising deal with Facebook, which will lead to the two companies sharing skills and resources and the appointment of Diageo's CMO to the social network's client council.
23red managing director Tom Huxtable departs
23red managing director Tom Huxtable departs
by Sara Kimberley
16 September 2011, 12:25PM
Tom Huxtable, managing director of 23red, has left the agency after 18 months to join social media technology company Engage Sciences.
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