Monday 19 September 2011

Marketing Daily - Diageo strikes multimillion-dollar ad deal with Facebook; plus Google Goggles, Aviva, Ocado, and Toyota

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Diageo strikes multimillion-dollar ad deal with Facebook
Sarah Shearman,
19 September 2011
 

Diageo has struck a multimillion-dollar advertising deal with Facebook, which will lead...

Guinness: owner Diageo strikes deal with Facebook
 
 
Brands trial Google Goggles outdoor ads
Sarah Shearman,
19 September 2011
 

French Connection, L'Oréal's Garnier, Sony Music and Samsung have become the first...

Google: trials 'Goggles' outdoor campaigns
 
 
Aviva revives 'You are the big picture' ad campaign
Ariane Osman,
19 September 2011
 

Aviva, the insurance giant, is today (18 September) launching the second phase...

Aviva: launches second phase of You are the big picture campaign
 
 
Ocado introduces discount 'pass' offering
Matthew Chapman,
19 September 2011
 

Online grocery service Ocado is launching a scheme that offers a 10%...

Ocado: March 2011 outdoor campaign
 
 
Toyota launches Social Snap Shot app for the busy
Sarah Shearman,
19 September 2011
 

Toyota has launched an HTML 5 app that helps users create a...

Toyota: rolls out its Social Snap Shot app
 
 
Glacéau vitaminwater teams up with Jesse J for London 2012 sponsorship
Loulla-Mae Eleftheriou-Smith,
19 September 2011
 

Glacéau vitaminwater, the enhanced water brand owned by Coca-Cola, has named popstar...

Jessie J: promotes Glacéau vitaminwater
 
 
Health Lottery to kick off next week and be screened on 5 and ITV
John Reynolds,
19 September 2011
 

Richard Desmond will begin selling tickets for his much-trumpeted Health Lottery on...

Richard Desmond: set to launch The Health Lottery on September 29
 
 
 
Also in the News
 
Indy and Standard owner Lebedev in TV punch-up
John Reynolds,
19 September 2011
 
Yahoo to launch 'game-changer' Livestand for mags
Arif Durrani,
19 September 2011
 
Absolut invites consumers to make art via app
Daniel Farey-Jones,
19 September 2011
 
Coke launches latest 'Happification' instalment
Loulla-Mae Eleftheriou-Smith,
19 September 2011
 
 
 
Blogs
 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
Poor writing is costing you sales
CHRIS BARRACLOUGH
 

I bumped into David Abbott the other day and we talked about writing skills. Or rather the lack of them....

 
 
Asos’ acid test: marketing to young men
Noelle McElhatton
 

Billie Joe Armstrong, singer/guitarist in Oakland veteran nu-punk band Green Day, was thrown off a...

 
 
Department of Health’s latest calorie counting initiative has fat chance of success
Noelle McElhatton
 

Las Vegas. Famous for slot machines and Elvis weddings, less well-known for its mobility carts....

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager, Aston Manor Brewery £excellent plus benefits, Birmingham

Website & Online Marketing Executive, Fabric c£30k, City

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

Digital Marketing Executive, GIM Recruitment £25-30k + Benefits, Crawley, West Sussec

Account Manager, Marketing Communications, Bwin Party negotiable, City of London

Junior Front End Developer - Top 10 Agency c26k, Major Players £21000 - £26000 per annum + Great bens, City of London

Account Director, Adam Recruitment £35000 - £40000 per annum, Manchester

Media Manager-Entertainment Client, PFJ £35000.00 per annum, London

Mid Weight Front End Developer, Major Players £36000 - £38000 per annum, London

Digital Programme Producer, Central YMCA £27,147, Central London

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