Monday 26 September 2011

Marketing Daily - easyJet mocks BA with 'To Fly. To Save' ads; plus Groupon, Warburtons, French Connection, and The X Factor

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
EasyJet mocks BA with 'To Fly. To Save.' ads
Loulla-Mae Eleftheriou-Smith,
23 September 2011
 

EasyJet, the budget airline, is to run a tongue-in-cheek press ads thumbing...

EasyJet ad: response to BA campaign
 
 
Groupon said to be uncertain over IPO timing as revenues drop
Sarah Shearman,
26 September 2011
 

Groupon, the daily deals site, is facing uncertainty over the timing of...

Groupon: reports claim uncertainty over timing of its IPO
 
 
London & Partners launches 'Limited Edition London'
Loulla-Mae Eleftheriou-Smith,
26 September 2011
 

London & Partners, the promotional agency for London, is today launching a...

RKCR/Y&R and London & Partners launches Limited Edition London
 
 
Warburtons campaign aims for lunchtime link
Daniel Farey-Jones,
26 September 2011
 

Warburtons is launching a £2.4m marketing campaign aimed at boosting consumption at...

Warburtons: Celebration TV ad campaign by RKCR/Y&R
 
 
Boux Avenue hires ex-French Connection marketing director
Matthew Chapman,
26 September 2011
 

Lingerie brand Boux Avenue, owned by 'Dragons' Den' star Theo Paphitis, has...

Lorna Perrin: joins Boux Avenue as marketing director
 
 
Track cycling, swimming and wheelchair rugby oversubscribed for Paralympics
John Reynolds,
26 September 2011
 

Track cycling, swimming and wheelchair rugby are among the sports, which, for...

Paralympic Games: several events oversubscribed for 2012 says Locog
 
 
 
Also in the News
 
Smartphone advertising: the not very good, the very bad, and the generally quite ugly
Adele Gritten,
26 September 2011
 
'The X Factor' delivers peak audiences of 11.4m and 13.1m
Maisie McCabe,
26 September 2011
 
MIG buys remaining stake in Digital Jigsaw
Sarah Shearman,
26 September 2011
 
 
 
Blogs
 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager, Aston Manor Brewery £excellent plus benefits, Birmingham

Account Executive, Michael Page Marketing £30000 to £37000 per annum, London

Market Research Analyst, Michael Page Marketing £32000 to £35000 per annum, Middlesex

Head of Search, Michael Page Marketing £45000 to £55000 per annum, West End

Digital Targeting Analytics Director, Major Players £45k - £65k + Generous Benefits, London

Mobile/UX Designer, Propel £25000 - £35000 per annum + Excellent Benefits, West End

Digital Account Manager, The Little Black Book Agency £23000 - £27000 per annum, Liverpool

Senior Account Director - Experiential/Integrated - East London - up to £55K, Judi Patton up to £55K, Clerkenwell/Shoreditch

Affiliate Account Manager (Bilingual), The Little Black Book Agency £26000 - £35000 per annum, West End

Senior Sales / New Business Development Manager - Cross Channel Marketing, Amiqus Ltd £50,000 - £75,000 Basic, OTE to £100K - £150K, Greater London

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