Marketing Daily - Sainsbury's drops 'try something new today' strapline; plus Facebook, Topman, Sony Ericsson, and CityJet

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing September 2011   Latest News   Sainsbury's drops 'try something new today' strapline Matthew Chapman, 15 September 2011   Sainsbury's is dropping its "try something new today" positioning after six years...     Facebook urges brands to adopt 'hacking culture' Nicola Clark, 15 September 2011   Facebook has lifted the lid on its "hacking culture" in a bid...     Marketing video report: Debenhams' Richard Cristofoli says high street is not dead 15 September 2011   Richard Cristofoli, marketing director at Debenhams, assurers shoppers "it's not the death...     Topman removes shirts 'glamourising' domestic violence Matthew Chapman, 15 September 2011   Topman has withdrawn two T-shirts from its stores after a Twitter backlash...     McLaren and GSK mull marketing venture John Reynolds, 15 September 2011   McLaren and GlaxoSmithKline (GSK) have today entered into a strategic partnership, which...     CityJet builds brand with emotive repositioning Loulla-Mae Eleftheriou-Smith, 15 September 2011   CityJet, the London based airline, is repositioning itself as a "premium but...       Also in the News   Sony Ericsson brings in Daisy Lowe to launch Xperia Ray Matthew Chapman, 15 September 2011   National Express shifts focus to CRM Loulla-Mae Eleftheriou-Smith, 15 September 2011   Digital UK puts focus on London 2012 switchover Ariane Osman, 15 September 2011       Blogs     Poor writing is costing you sales CHRIS BARRACLOUGH   I bumped into David Abbott the other day and we talked about writing skills. Or rather the lack of them....     Asos’ acid test: marketing to young men Noelle McElhatton   Billie Joe Armstrong, singer/guitarist in Oakland veteran nu-punk band Green Day, was thrown off a...     Department of Health’s latest calorie counting initiative has fat chance of success Noelle McElhatton   Las Vegas. Famous for slot machines and Elvis weddings, less well-known for its mobility carts....     BA is right to snub British consumers with Airmiles rebrand Alex Brownsell   The chorus of complaint at the decision to re-brand Airmiles was as predictable...     M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now rachel barnes   So much for the Daily Mail crowing that M&S had at last sat up and...             Whitepapers     Marketing Executive, Vitabiotics Ltd Based on experience, North West London Website & Online Marketing Executive, Fabric c£30k, City Senior Brand Manager, Jarlett de Grouchy £48000 - £53000 per annum + car, Berkshire Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London PPC Team Leader, GIM Recruitment £30-35k + Bonus & Benefits, Central London Front-End Web Developer, The Little Black Book Agency £24000 - £26000 per annum, Manchester Digital Designer - Annual Reports, Twist Recruitment £30000 - £40000 per annum + Benefits, London Account Director - Media Team, Michael Page Marketing £45000 to £55000 per annum, London Account Manager, Michael Page Marketing £22000 to £27000 per annum, Manchester Marketing Executive, Michael Page Marketing £22000 to £25000 per annum, Middlesex     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2011 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ►  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ►  May (143) ►  April (122) ►  March (142) ►  February (143) ►  January (141) ▼  2011 (1811) ►  December (101) ►  November (169) ►  October (160) ▼  September (158) Media PM - Aviva/Downton, City AM, Spurs, William ... 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