Wednesday 14 September 2011

Digital AM - Vevo, Twitter, Asos, DataXu, plus The Wall > Networked nation

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Latest news
Vevo appoints Nic Jones to lead global launch
Vevo appoints Nic Jones to lead global launch
by Sarah Shearman
14 September 2011, 11:45AM
Vevo, the online music video platform, has appointed former Starcom MediaVest Group digital chief Nic Jones as its international senior vice-president to launch the service globally.
Twitter expands promoted tweets and launches analytics tool
Twitter expands promoted tweets and launches analytics tool
by Sarah Shearman
14 September 2011, 09:41AM
Twitter is ramping up the prominence of its promoted tweet ad products and has rolled out an analytics tool for publishers, as the company continues its drive to monetise the platform.
Asos extends focus to men in global ad drive
Asos extends focus to men in global ad drive
by Nicola Clark
14 September 2011, 10:54AM
Online fashion brand Asos has unveiled its first ad campaign targeting men, which introduces the "as seen on the streets" strapline.
Demand side platform DataXu expands into Europe
Demand side platform DataXu expands into Europe
by Daniel Farey-Jones
13 September 2011, 03:24PM
DataXu, a demand side platform (DSP) that handles display, video and mobile advertising, has expanded out of the US and into a London office led by former Yahoo agency group head Martin Brown.
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Networked nation - 37m Brits use social networks, 42% are fans of brands and 24% use Twitter
@gordonmacmillan
14 September 2011, 8:55AM
Does Facebook penalise you for using third party applications?
Sue Keogh
13 September 2011, 7:42PM
The state of the media: Social Media Report Q3
@gordonmacmillan
13 September 2011, 11:39AM
The rise of the creative technologists - bridging the gap between creative and technology
Jeremy Garner
13 September 2011, 10:25AM
The PR fail trail - the story of three social media driven disasters [infographic]
Polly Becker
13 September 2011, 9:55AM
Daily Mail launches comment section called RightMinds
@gordonmacmillan
13 September 2011, 9:21AM
Five ways to unlock the power of your staff on social networks
Rob Wilmot
13 September 2011, 8:32AM
How airlines use Twitter [infographic]
Polly Becker
12 September 2011, 12:42PM
How the Guardian blundered into bad taste with its @911tenyearsago Twitter account
@gordonmacmillan
12 September 2011, 11:43AM
Five innovative digital campaigns that are all delivering value to consumers
Guy Kedar
12 September 2011, 9:30AM
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