Friday 16 September 2011

Global Bulletin from Brand Republic - Sorrell on ad budgets, Effies, Albion, Facebook, Asos, Ogilvy

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Ad budgets are not being cut in 2011, claims WPP's Sorrell
Ad budgets are not being cut in 2011, claims WPP's Sorrell
by Maisie McCabe
16 September 2011, 12:30PM
There is no sign that WPP clients have started to slash advertising budgets so far this year, although the outlook is "soggier" towards the end of the year, according to WPP's bullish chief executive, Martin Sorrell.
Effies show how adland is adapting to straitened times
Effies show how adland is adapting to straitened times
by
15 September 2011, 08:00AM
The awards show is now a serious commercially focused effectiveness event, Gurdeep Puri says.
Albion wins global JustGiving account
Albion wins global JustGiving account
by Matt Williams
15 September 2011, 11:40AM
JustGiving, a company that administers charitable donations, has handed its global advertising account to Albion London.
Ogilvy bolsters Asia management team
Ogilvy bolsters Asia management team
by Paul Howell
12 September 2011, 12:20PM
Ogilvy and Mather has unveiled several big changes at the top of its organisational chart in Asia-Pacific, including two new positions on its executive council for the region.
Asos extends focus to men in global ad drive
Asos extends focus to men in global ad drive
by Nicola Clark
14 September 2011, 10:54AM
Online fashion brand Asos has unveiled its first ad campaign targeting men, which introduces the "as seen on the streets" strapline.
Facebook delays IPO until late 2012
Facebook delays IPO until late 2012
by Sarah Shearman
15 September 2011, 09:05AM
Facebook is delaying its hotly-anticipated floatation until the end of next year to keep employees focused on product development, according to reports.
W&K and AMV collect golds at Kinsale Sharks
W&K and AMV collect golds at Kinsale Sharks
by Daniel Farey-Jones
16 September 2011, 12:33PM
The world's smallest stop-motion animation, by Aardman Animations for Wieden + Kennedy's Nokia client, helped UK agencies to a respectable haul at the Kinsale Shark awards.
Schwartz Communications to become part of MSLGROUP after Publicis swoop
Schwartz Communications to become part of MSLGROUP after Publicis swoop
by Alec Mattinson
15 September 2011, 10:16AM
Publicis Groupe has acquired US healthcare and technology PR agency Schwartz Communications, the French marcoms group announced today.
Microsoft, Yahoo and AOL to sell each others' ad inventory
Microsoft, Yahoo and AOL to sell each others' ad inventory
by Sarah Shearman
15 September 2011, 11:49AM
Microsoft, Yahoo and AOL have entered an agreement to sell each others' ad inventory in a bid to challenge Google's share of the market, according to a report.
YouTube launches Partner Program in India
YouTube launches Partner Program in India
by Staff
16 September 2011, 09:30AM
NEW DEHLI - YouTube officially launched its YouTube Partner Program in India yesterday. It's a means by which original video content creators can become content creators with YouTube and monetise their videos through advertising.
Also in the news
Heineken signs football stars to boost Champions League activity
by Alex Brownsell, 13 September 2011, 08:30AM
Vevo appoints Nic Jones to lead global launch
by Sarah Shearman, 14 September 2011, 11:45AM
P&G awards Southeast Asia account to MediaCom
by Emily Tan, 12 September 2011, 11:40AM
Malaysia Airlines and Air Asia sponsor QPR
by Daniel Farey-Jones, 12 September 2011, 01:40PM
Twitter expands promoted tweets and launches analytics tool
by Sarah Shearman, 14 September 2011, 09:41AM
Demand side platform DataXu expands into Europe
by Daniel Farey-Jones, 13 September 2011, 03:24PM
Edelman appoints Dave Pinnington as European digital health chief
by Nikki Wicks and Lizzie Pook, 13 September 2011, 08:04AM
From Singapore - Chris Reed on partnership marketing
The Singapore GP is genius country marketing
Chris J Reed
16 September 2011, 12:27AM
Air Asia flies away from its rivals and peers
Chris J Reed
02 September 2011, 7:06AM
Do Kickers Feel Good? A missed opportunity.
Chris J Reed
01 September 2011, 4:04AM
Red Bull - the perfect brand plan
Chris J Reed
01 September 2011, 1:16AM
Manchester City: the NEW ENTERTAINERS brand
Chris J Reed
30 August 2011, 6:19AM
The Wall blog
Ed Miliband goes all out for Google+ but how authentic is it?
@gordonmacmillan
16 September 2011, 11:54AM
Ogilvy's head of social media Maz Nadjm leaves casting doubt on agency roles
@gordonmacmillan
16 September 2011, 10:20AM
Five things you need to know about running a social media campaign
Polly Becker
16 September 2011, 8:30AM
Twittamentary: the Twitter film that explores where social media is @
Polly Becker
15 September 2011, 12:11PM
Falling off the balcony of cool - memes and whether brands should pay attention to them
James Erskine
15 September 2011, 9:38AM
Obama launches 'Attack Watch' site to help supporters 'Fight Back'
@gordonmacmillan
15 September 2011, 9:11AM
Gordon's Republic
The amazing story and apology of Johann Hari
@gordonmacmillan
16 September 2011, 9:54AM
Great Scott! Doc Brown is back…advertising DeLoreans?
@gordonmacmillan
26 August 2011, 11:39AM
News Corp downgraded on threat from 'Powerful Enemies'
@gordonmacmillan
24 August 2011, 11:43AM
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