Latest news | | | | | | M&C Saatchi's first half pre-tax profits have jumped 46% to £7.1m, with its UK office performing well amid strong demand for data and social media services. | | | | | | | A Heineken ad that was challenged by rival Molson Coors and members of the public for linking alcohol with talent and popularity can stay on air after the advertising watchdog rejected the complaints. | | | | | | | Pernod Ricard is to roll out a series of new products for Malibu in an attempt to expand the number of drinking occasions targeted by the brand. | | | | | | | Eurostar has appointed Havas Sports and Entertainment to promote its London 2012 Olympic sponsorship and its other sports and cultural partnerships. | | | | | | | Google's UK MD Matt Brittin, Smirnoff marketer Michelle Klein and comedian Dara O'Briain will be among the speakers at the IAB's flagship conference on 3 November, backed by media partner Brand Republic. | | | | | | | Motoring and tech gadget magazine Redline will release its final issue next month, as the title is closed by publisher Future. | | | | | | | Britney Spears' new fragrance Cosmic Radiance is to be promoted with a campaign giving consumers the chance to win tickets for the pop star's forthcoming 'Femme Fatale' tour. | | | | | | | A press ad for BT's Infinity broadband service has been banned by the ad watchdog following complaints from rival Virgin Media. | | | |
Working the new creative model | Intelligence | | | | | | Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew Chapman. | | | | | | | Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds. | | | | | | | Philip Morris' request for disclosure of state-funded research signals a malaise. | | | | | | | Can the site's advertising offering live up to the hype, Alasdair Reid asks. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | SEO Copywriter | Recruiter Major Players | Salary £30000 - £35000 per annum + Benefits | Location London | | | | Account Manager | Recruiter Dynamic New Alliances | Salary Up to £30K | Location Central London | | | | | |
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