Wednesday, 21 September 2011

Breaking news from Brand Republic - M&C Saatchi, Heineken, Malibu, Havas, IAB Engage

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Latest news
M&C Saatchi 'confident' after 46% profit rise
M&C Saatchi 'confident' after 46% profit rise
by Daniel Farey-Jones
21 September 2011, 09:50AM
M&C Saatchi's first half pre-tax profits have jumped 46% to £7.1m, with its UK office performing well amid strong demand for data and social media services.
Rival brewer fails to ban Heineken ad
Rival brewer fails to ban Heineken ad
by Sara Kimberley
21 September 2011, 08:40AM
A Heineken ad that was challenged by rival Molson Coors and members of the public for linking alcohol with talent and popularity can stay on air after the advertising watchdog rejected the complaints.
Pernod Ricard eyes year-round appeal for Malibu with winter line
Pernod Ricard eyes year-round appeal for Malibu with winter line
by Gemma Charles
21 September 2011, 08:30AM
Pernod Ricard is to roll out a series of new products for Malibu in an attempt to expand the number of drinking occasions targeted by the brand.
Havas Sports and Entertainment lands London 2012 Olympic Eurostar work
Havas Sports and Entertainment lands London 2012 Olympic Eurostar work
by Matt Cartmell
20 September 2011, 06:13PM
Eurostar has appointed Havas Sports and Entertainment to promote its London 2012 Olympic sponsorship and its other sports and cultural partnerships.
IAB Engage 2011 reveals speaker line-up
IAB Engage 2011 reveals speaker line-up
by Daniel Farey-Jones
21 September 2011, 08:45AM
Google's UK MD Matt Brittin, Smirnoff marketer Michelle Klein and comedian Dara O'Briain will be among the speakers at the IAB's flagship conference on 3 November, backed by media partner Brand Republic.
Future closes Redline magazine
Future closes Redline magazine
by Sophie Maden
20 September 2011, 04:20PM
Motoring and tech gadget magazine Redline will release its final issue next month, as the title is closed by publisher Future.
Britney promotes new fragrance with ticket giveaway
Britney promotes new fragrance with ticket giveaway
by Sarah Shearman
20 September 2011, 09:12AM
Britney Spears' new fragrance Cosmic Radiance is to be promoted with a campaign giving consumers the chance to win tickets for the pop star's forthcoming 'Femme Fatale' tour.
BT and Virgin Media clash over broadband claims
BT and Virgin Media clash over broadband claims
by Matthew Chapman
21 September 2011, 12:01AM
A press ad for BT's Infinity broadband service has been banned by the ad watchdog following complaints from rival Virgin Media.
Think BR

Think BR: Interoperability and consolidation in digital display

There is an increasing polarisation in the digital display market, but which approach will win out, asks Erich Wasserman, co-founder and GM EMEA, MediaMath.



Working the new creative model

Intelligence
Should Sainsbury's be trying something new?
Should Sainsbury's be trying something new?
by Matthew Chapman
20 September 2011, 12:00AM
Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew Chapman.
Charities: When money's too tight to mention
Charities: When money's too tight to mention
by John Reynolds
16 September 2011, 01:00PM
Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds.
Is state-funded consumer research all smoke and mirrors?
Is state-funded consumer research all smoke and mirrors?
by Gemma Charles
15 September 2011, 12:00PM
Philip Morris' request for disclosure of state-funded research signals a malaise.
Will ads on Twitter be a hit?
Will ads on Twitter be a hit?
by Alasdair Reid
15 September 2011, 08:00AM
Can the site's advertising offering live up to the hype, Alasdair Reid asks.
Also in the news
MediaCom appoints OMD's Rotherham to key global client role
by Mark Banham, 20 September 2011, 03:51PM
LBi discovers unicorn on Brick Lane
by Staff, 20 September 2011, 03:19PM
Bathrooms supplier Bristan appoints Brilliant Media for Rare launch
by Sophie Maden, 20 September 2011, 02:30PM
My Media Week: Abby Carvosso
by Hayley Pinkerfield, 20 September 2011, 01:54PM
Ocado launches customer magazine with lifestyle focus
by Matthew Chapman, 20 September 2011, 12:58PM
From the blogs
Star Wars on Blu-Ray - will the saga never end?
Chris J Reed
21 September 2011, 12:42PM
Google opens Google+ to all and turns Hangouts users into broadcasters
@gordonmacmillan
21 September 2011, 8:15AM
Building performance, brick by brick.
Sue Unerman
20 September 2011, 11:43PM
Are you being paid enough?
Nicola Clark
20 September 2011, 10:12PM
Radiohead to perform new song: The Daily Mail on The Colbert Report
@gordonmacmillan
20 September 2011, 9:53PM
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