| Latest news | |  | | | | | Adams Foods is calling a review of its £3 million Kerrygold ad account, currently held by WCRS&Co. | | |  | | | | | Lingerie brand Boux Avenue, owned by 'Dragons' Den' star Theo Paphitis, has appointed former French Connection marketing and PR director Lorna Perrin to its newly-created marketing director role. | | |  | | | | | Warburtons is launching a £2.4m marketing campaign aimed at boosting consumption at lunchtimes. | | |  | | | | | London & Partners, the promotional agency for London, is today launching a nine-month campaign, Limited Edition London, to drive the number of leisure visitors to the capital in the lead-up to the 2012 Olympic Games. | | |  | | | | | EasyJet, the budget airline, is to run a tongue-in-cheek press ads thumbing its nose at BA's new 'To Fly. To Serve.' campaign. | | |  | | | | | Groupon, the daily deals site, is facing uncertainty over the timing of its much-anticipated initial public offering, following a decrease in its reported revenues, according to reports. | | |  | | | | | Online ad network Tribal Fusion has struck a deal to more deeply integrate BlueKai Exchange purchase intent data into its insight and media buying offering. | | |  | | | | | Global cloud computing giant EMC is on the hunt for a new UK agency that will go 'beyond traditional PR'. | | |  | | | | | Brand Republic has inducted the first six entrants to its Hall of Fame with Dare, Jill McDonald, John Lewis and Innocent among those honoured. | | | | |
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Working the new creative model | | Intelligence | |  | | | | | Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience, writes Adele Gritten, head of media consulting, YouGov. | | |  | | | | | A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick. | | |  | | | | | Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts | | |  | | | | | What is the outlook for independent media agencies, Alasdair Reid asks. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | SEO Copywriter | | Recruiter Major Players | | Salary £30000 - £35000 per annum + Benefits | | Location London | | | | | Account Manager | | Recruiter Dynamic New Alliances | | Salary Up to £30K | | Location Central London | | |  | | |
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