Thursday 15 September 2011

Breaking news from Brand Republic - MoD, BBC, Sainsbury's, Goodstuff, Brother

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Latest news
MoD calls pitch ahead of reserves recruitment drive
MoD calls pitch ahead of reserves recruitment drive
by Matt Williams
15 September 2011, 08:00AM
The Ministry of Defence is looking for an agency to handle an integrated advertising campaign to boost recruitment levels across the three military services.
BBC kicks-off £5m media review
BBC kicks-off £5m media review
by Katherine Levy
15 September 2011, 08:00AM
The BBC is reviewing its £5 million media planning and buying account.
Sainsbury's drops 'try something new today' strapline
Sainsbury's drops 'try something new today' strapline
by Matthew Chapman
15 September 2011, 12:01AM
Sainsbury's is dropping its "try something new today" positioning after six years in favour of a "live well for less" commitment to its customers.
Goodstuff launches full-service media offer
Goodstuff launches full-service media offer
by Jeremy Lee
15 September 2011, 08:00AM
The communications planning specialist Goodstuff Communications is relaunching as a full-service media planning and buying agency.
Brother seeks shop for digital ad brief
Brother seeks shop for digital ad brief
by Anne Cassidy
15 September 2011, 08:00AM
Brother International Europe has launched a pan-European review of its digital advertising arrangements.
Agencies line up for £6m RSPCA media task
Agencies line up for £6m RSPCA media task
by Katherine Levy
15 September 2011, 08:00AM
The RSPCA is reviewing its £6 million media business, which has been held by Mike Colling & Company since 2003.
Media Week's 30 Under 30 revealed
Media Week's 30 Under 30 revealed
by Jeremy King
14 September 2011, 08:00PM
Media Week can exclusively reveal the talented media professionals who made it onto this year's 30 Under 30 list.
Culture secretary outlines 'platform neutral' regulation aim
Culture secretary outlines 'platform neutral' regulation aim
by Maisie McCabe
14 September 2011, 07:00PM
Culture secretary Jeremy Hunt has called for the TV industry to work with the Government to create a new independent and "platform-neutral" regulatory framework which consumers could trust.
Facebook delays IPO until late 2012
Facebook delays IPO until late 2012
by Sarah Shearman
15 September 2011, 09:05AM
Facebook is delaying its hotly-anticipated floatation until the end of next year to keep employees focused on product development, according to reports.
Sony Ericsson brings in Daisy Lowe to launch Xperia Ray
Sony Ericsson brings in Daisy Lowe to launch Xperia Ray
by Matthew Chapman
15 September 2011, 08:55AM
Sony Ericsson is ramping up its content-led marketing strategy by supporting the launch of its Xperia Ray HD smartphone with a digital campaign starring Daisy Lowe.
Think BR

Helen Edwards on Branding: The flipside of the pancake

If the current financial turmoil evolves into a flatline, pancake-shaped economy, make the most of it.



Working the new creative model

Intelligence
Will ads on Twitter be a hit?
Will ads on Twitter be a hit?
by Alasdair Reid
15 September 2011, 08:00AM
Can the site's advertising offering live up to the hype, Alasdair Reid asks.
All about ... Yahoo!
All about ... Yahoo!
by Alasdair Reid
15 September 2011, 08:00AM
How will it fare after the messy sacking of Carol Bartz, Alasdair Reid asks.
How is the branded content market developing?
How is the branded content market developing?
by Phil Cresswell and Andrew Canter
15 September 2011, 08:00AM
Consumers can expect to see an increase in advertiser-funded content, both on TV and online, two experts say.
Putting a British accent on a US fashion fixture
Putting a British accent on a US fashion fixture
by Sophie Maden
15 September 2011, 08:00AM
Eilidh MacAskill's time at the US edition of InStyle has proved invaluable during her UK editorship, Sophie Maden reports.
Also in the news
National Express shifts focus to CRM
by Loulla-Mae Eleftheriou-Smith, 15 September 2011, 12:01AM
Guardian to be 20p more expensive than Times and Telegraph
by John Reynolds, 14 September 2011, 02:31PM
Condé Nast college to offer Vogue-branded fashion course
by Sophie Maden, 14 September 2011, 02:38PM
Stylist celebrates biggest issue with three London Fashion Week covers
by Sophie Maden, 14 September 2011, 03:31PM
From the blogs
Facebook gets Twitter-like as it allows users to follow people
@gordonmacmillan
15 September 2011, 7:53AM
Guardian's 20p price increase could prove risky
johnq reynolds
14 September 2011, 9:20PM
Poor writing is costing you sales
CHRIS BARRACLOUGH
14 September 2011, 9:04PM
Asos' acid test: marketing to young men
Noelle McElhatton
14 September 2011, 6:50PM
John Lewis should be applauded for its dip in profits
Rich Sutcliffe
14 September 2011, 5:05PM
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