Latest news | | | | | | The Ministry of Defence is looking for an agency to handle an integrated advertising campaign to boost recruitment levels across the three military services. | | | | | | | The BBC is reviewing its £5 million media planning and buying account. | | | | | | | Sainsbury's is dropping its "try something new today" positioning after six years in favour of a "live well for less" commitment to its customers. | | | | | | | The communications planning specialist Goodstuff Communications is relaunching as a full-service media planning and buying agency. | | | | | | | Brother International Europe has launched a pan-European review of its digital advertising arrangements. | | | | | | | The RSPCA is reviewing its £6 million media business, which has been held by Mike Colling & Company since 2003. | | | | | | | Media Week can exclusively reveal the talented media professionals who made it onto this year's 30 Under 30 list. | | | | | | | Culture secretary Jeremy Hunt has called for the TV industry to work with the Government to create a new independent and "platform-neutral" regulatory framework which consumers could trust. | | | | | | | Facebook is delaying its hotly-anticipated floatation until the end of next year to keep employees focused on product development, according to reports. | | | | | | | Sony Ericsson is ramping up its content-led marketing strategy by supporting the launch of its Xperia Ray HD smartphone with a digital campaign starring Daisy Lowe. | | | |
Working the new creative model | Intelligence | | | | | | Can the site's advertising offering live up to the hype, Alasdair Reid asks. | | | | | | | How will it fare after the messy sacking of Carol Bartz, Alasdair Reid asks. | | | | | | | Consumers can expect to see an increase in advertiser-funded content, both on TV and online, two experts say. | | | | | | | Eilidh MacAskill's time at the US edition of InStyle has proved invaluable during her UK editorship, Sophie Maden reports. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Manager | Recruiter Major Players | Salary £32000 - £35000 per annum | Location City of London | | | | | | | |
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