Wednesday 28 September 2011

Breaking news from Brand Republic - CoolBrands, Virgin Media, Kate Burns, Tesco Finest, Carphone Warehouse

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Latest news
Aston Martin fends off Apple to be named coolest brand of 2011
Aston Martin fends off Apple to be named coolest brand of 2011
by Arif Durrani
28 September 2011, 12:01AM
Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes.
Virgin Media shortlists four for £36m advertising account
Virgin Media shortlists four for £36m advertising account
by Arif Durrani
28 September 2011, 08:00AM
Virgin Media has whittled the number of agencies vying for its £36 million advertising business down to four, including incumbent DDB London.
AOL chief Kate Burns steps down
AOL chief Kate Burns steps down
by Daniel Farey-Jones
28 September 2011, 09:32AM
AOL Europe chief Kate Burns is to leave the company next month and will be replaced by Rene Rechtman, as head of Europe for Advertising.com, and Jimmy Maymann, as head of media outside North America.
Tesco Finest range tops own-label preferences
Tesco Finest range tops own-label preferences
by Ariane Osman
28 September 2011, 08:30AM
Tesco's own-label products are the most popular among consumers, ahead of those of rivals Sainsbury's, Waitrose, Asda, Marks & Spencer and Morrisons, according to a study.
Carphone Warehouse rapped for false 'lowest price' claims
Carphone Warehouse rapped for false 'lowest price' claims
by Matthew Chapman
28 September 2011, 09:10AM
The Carphone Warehouse has been banned from running a press ad by the advertising watchdog who judged its claim to be the cheapest place to buy an iPhone 4 misleading.
Google to open new office in East London
Google to open new office in East London
by Sarah Shearman
28 September 2011, 09:50AM
Google is set to open a multimillion pound 'technology community centre' in East London, helping bring the government's vision of creating a 'Tech City' in the area to fruition.
Audi softens theme for £3m A6 Avant push
Audi softens theme for £3m A6 Avant push
by Alex Brownsell
28 September 2011, 08:30AM
Audi has created a fantasy realm for its £3m campaign for the A6 Avant estate, to promote the car's light and agile properties.
MediaCom heads list of 18 agencies shortlisted for Campaign Media Awards
MediaCom heads list of 18 agencies shortlisted for Campaign Media Awards
by Ian Darby
28 September 2011, 09:45AM
MediaCom has emerged as the most shortlisted agency in the 2011 Campaign Media Awards.
Lil-lets refreshes packaging and products
Lil-lets refreshes packaging and products
by Loulla-Mae Eleftheriou-Smith
28 September 2011, 08:30AM
Lil-lets, the feminine care brand, is rolling out a £2m campaign to back its packaging overhaul and to promote the launch of three new products.
Former HMV managing director sets up Groupon rival
Former HMV managing director sets up Groupon rival
by Matthew Chapman
28 September 2011, 08:00AM
Gideon Lask, HMV's former e-commerce and managing director, is launching a "co-buying" company today (28 September) that aims to be an evolution of group-buying sites such as Groupon and LivingSocial.
We7 targets younger music fans with relaunch
We7 targets younger music fans with relaunch
by Sarah Shearman
28 September 2011, 08:30AM
We7, the digital music service, is relaunching this week, in an attempt to broaden its appeal to a younger audience and differentiate itself from other services in the highly competitive sector.
Think BR

Think BR: The ultimate online shopping experience? It's just a few clicks away...

Retailers should combine the latest ecommerce technology with principles they already apply in-store, writes Head London's Paul-Jervis Heath.



Working the new creative model

Intelligence
Smartphone advertising: the not very good, the very bad, and the generally quite ugly
Smartphone advertising: the not very good, the very bad, and the generally quite ugly
by Adele Gritten
26 September 2011, 08:30AM
Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience, writes Adele Gritten, head of media consulting, YouGov.
Brands failed by siloed approach to marketing
Brands failed by siloed approach to marketing
by Andrew McCormick
23 September 2011, 12:00PM
A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick.
What is technology's role in out-of-home media?
What is technology's role in out-of-home media?
by Nigel Clarkson and Rebecca Bainbridge
22 September 2011, 08:00AM
Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts
Do indies have a future?
Do indies have a future?
by Alasdair Reid
22 September 2011, 08:00AM
What is the outlook for independent media agencies, Alasdair Reid asks.
Also in the news
GMG Radio to keep and rebrand Scottish rock station
by Maisie McCabe, 27 September 2011, 04:25PM
Miliband attacks energy companies on pricing
by Gemma Charles, 27 September 2011, 04:07PM
Hello! magazine bids to attract lifestyle brands
by Sophie Maden, 27 September 2011, 03:54PM
Aviva fills marketing gap left by Price departure
by Matthew Chapman, 27 September 2011, 03:44PM
All Saints boss quits due to 'untenable' situation
by Matthew Chapman, 27 September 2011, 03:30PM
From the blogs
Labour a confused brand
A Different Hat
28 September 2011, 2:46PM
Google plans multimillion-pound London startup centre
@gordonmacmillan
28 September 2011, 8:32AM
Sony's cool Ben and Jerry's partnership makes you smile
Chris J Reed
28 September 2011, 8:28AM
How to soup up branded Facebook Wall pages
Ashley Norris
28 September 2011, 8:00AM
Is the MandS Oxfam partnership really the most admired?
Chris J Reed
28 September 2011, 7:47AM
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