Latest news | | | | | | Apple may be about to launch its iPhone 5 while laying claim to be the biggest company in the world, with a market cap in excess of $335bn, but the tech company remains a distant second to the 98-year-old car maker, Aston Martin, in the cool stakes. | | | | | | | Virgin Media has whittled the number of agencies vying for its £36 million advertising business down to four, including incumbent DDB London. | | | | | | | AOL Europe chief Kate Burns is to leave the company next month and will be replaced by Rene Rechtman, as head of Europe for Advertising.com, and Jimmy Maymann, as head of media outside North America. | | | | | | | Tesco's own-label products are the most popular among consumers, ahead of those of rivals Sainsbury's, Waitrose, Asda, Marks & Spencer and Morrisons, according to a study. | | | | | | | The Carphone Warehouse has been banned from running a press ad by the advertising watchdog who judged its claim to be the cheapest place to buy an iPhone 4 misleading. | | | | | | | Google is set to open a multimillion pound 'technology community centre' in East London, helping bring the government's vision of creating a 'Tech City' in the area to fruition. | | | | | | | Audi has created a fantasy realm for its £3m campaign for the A6 Avant estate, to promote the car's light and agile properties. | | | | | | | MediaCom has emerged as the most shortlisted agency in the 2011 Campaign Media Awards. | | | | | | | Lil-lets, the feminine care brand, is rolling out a £2m campaign to back its packaging overhaul and to promote the launch of three new products. | | | | | | | Gideon Lask, HMV's former e-commerce and managing director, is launching a "co-buying" company today (28 September) that aims to be an evolution of group-buying sites such as Groupon and LivingSocial. | | | | | | | We7, the digital music service, is relaunching this week, in an attempt to broaden its appeal to a younger audience and differentiate itself from other services in the highly competitive sector. | | | |
Working the new creative model | Intelligence | | | | | | Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience, writes Adele Gritten, head of media consulting, YouGov. | | | | | | | A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick. | | | | | | | Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts | | | | | | | What is the outlook for independent media agencies, Alasdair Reid asks. | | | | From the blogs | | | | | | | | | | | | | | | | Latest jobs | | Account Manager | Recruiter Adam Recruitment | Salary £18000 - £30000 per annum | Location Manchester | | | | Account Director | Recruiter Dynamic New Alliances | Salary £50K - £55K | Location Central London | | | | | |
No comments:
Post a Comment