Tuesday 20 September 2011

The Wall > Google+, virtual shopping, Facebook, KLM, Jon Morter

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Google+ stumps Superman, Herr Flick is resurrected and Jason Donovan promotes sausages - some stuff we found we think you might like
Andrew Mccormick
20 September 2011, 2:35PM

The Wall’s Sausage Dog goes viral, courtesy of Jason Donovan; Superman finds another nemisis in Google+; Herr Flick is resurrected and find out how much Samuel Eto’o earns while you commute.

Are virtual walls the future of retail?
Andrew Mccormick
20 September 2011, 2:04PM


The use of digital technology to enhance high-street shopping took a step forward last month when Ocado and Tesco unveiled initiatives aimed at creating a seamless retail experience.

Ocado opened a pop-up shop in London’s One New Change shopping centre in the Square Mile. It featured a printed window display, or ‘virtual wall’, showcasing some of the retailer’s most-bought items and their barcodes.

As many as 40% of Facebook users ditch brand pages [infographic]
Polly Becker
20 September 2011, 11:44AM

You probably already knew this, but social media fans can be fickle. A survey by ad agency DDB Paris has found that as many as 40% of Facebook users who like a brand page during a campaign will ditch it immediately afterwards.

Facebook reportedly preparing to add 'Read' 'Watched' 'Listened' buttons
Jennifer Whitehead
20 September 2011, 11:02AM
Facebook Like button

Like button: will it soon have companions?

As if it's not enough that Facebook has documented every time over the past four years that you've drunkenly commented on someone's photos or ill-advisedly 'got something off your chest' in the form of a status update - now it is also going to make a record of your sins of omission.

KLM replaces tweets with live replies
@gordonmacmillan
20 September 2011, 8:49AM

KLM Royal Dutch Airlines has been one of those airlines that has made great strides in social media and in the past a tweet inspired an in-flight dance party as well as stalking its passengers through social media and buying them gifts.

How Jon Morter Beat the X Factor using Social Media
@gordonmacmillan
19 September 2011, 2:27PM

Great presentation at today’s Social Media Marketing & Monitoring conference in London (#smm11) from @JonMorter who was the guy behind getting Rage Against The Machine to Christmas No.1 spot in 2009 and beating the corporate might of X-Factor to the punch.

Charities need better links with brands as part of their social strategy - The Social Charity 100 Index
Anne McCrossan
19 September 2011, 7:15AM

The relationship between brand awareness and revenue has always been a fascinating one, especially so when social participation and the support of charities in a cash-strapped age is the subject of the conversation.

From the ENO with love - viral uses adland's tricks of seduction on the ladies
Polly Becker
16 September 2011, 1:09PM

If you liked the English National Opera’s recent social media themed viral campaign ‘Can I be Your Friend‘, created by Don’t Panic, which was promoting Nico Muhly's ‘Two Boys’ at the ENO and went to rack up over 1.3 million views on Youtube, then you will love this one too.

Ed Miliband goes all out for Google+ but how authentic is it?
@gordonmacmillan
16 September 2011, 11:54AM

Yesterday, someone in the office noticed that Ed Miliband was on Google+. Now his team appear to be really going for it as he sends out invites asking for people to join him on Google’s social networking site.

Ogilvy's head of social media Maz Nadjm leaves casting doubt on agency roles
@gordonmacmillan
16 September 2011, 10:20AM

Big surprise departure today with the news that Ogilvy Group head of social media, Maz Nadjm, who most of know better on Twitter @Mazi, is leaving the agency after almost exactly a year to take an in-house PR role.

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