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Are virtual walls the future of retail? | Andrew Mccormick | 20 September 2011, 2:04PM | The use of digital technology to enhance high-street shopping took a step forward last month when Ocado and Tesco unveiled initiatives aimed at creating a seamless retail experience. Ocado opened a pop-up shop in London’s One New Change shopping centre in the Square Mile. It featured a printed window display, or ‘virtual wall’, showcasing some of the retailer’s most-bought items and their barcodes. | |
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Facebook reportedly preparing to add 'Read' 'Watched' 'Listened' buttons | Jennifer Whitehead | 20 September 2011, 11:02AM | Like button: will it soon have companions? As if it's not enough that Facebook has documented every time over the past four years that you've drunkenly commented on someone's photos or ill-advisedly 'got something off your chest' in the form of a status update - now it is also going to make a record of your sins of omission. | |
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KLM replaces tweets with live replies | @gordonmacmillan | 20 September 2011, 8:49AM | KLM Royal Dutch Airlines has been one of those airlines that has made great strides in social media and in the past a tweet inspired an in-flight dance party as well as stalking its passengers through social media and buying them gifts. | |
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How Jon Morter Beat the X Factor using Social Media | @gordonmacmillan | 19 September 2011, 2:27PM | Great presentation at today’s Social Media Marketing & Monitoring conference in London (#smm11) from @JonMorter who was the guy behind getting Rage Against The Machine to Christmas No.1 spot in 2009 and beating the corporate might of X-Factor to the punch. | |
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Ed Miliband goes all out for Google+ but how authentic is it? | @gordonmacmillan | 16 September 2011, 11:54AM | Yesterday, someone in the office noticed that Ed Miliband was on Google+. Now his team appear to be really going for it as he sends out invites asking for people to join him on Google’s social networking site. | |
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