Breaking news from Brand Republic - London 2012, Cadbury, MasterCard, Tesco, Morrisons

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Marketers warned over 2012 ambush marketing conviction threat by John Reynolds 27 September 2011, 08:30AM Marketers face a heightened risk of gaining a criminal conviction if their brand appears in ambush marketing during the London 2012 Olympics. Cadbury launches sing-along £8m Olympics campaign by John Reynolds 27 September 2011, 08:30AM Cadbury is shifting the focus of its Olympics marketing away from 'Spots v Stripes' with an £8m music-themed ad drive. MasterCard revamps 'Priceless' campaign with city rewards scheme by Alex Brownsell 27 September 2011, 08:30AM MasterCard is to relaunch its long-term 'Priceless' marketing campaign, as it aims to deepen the brand's relationship with customers and position itself as more than just a payment-card company. Tesco mixes augmented reality into Price Drop push by Matthew Chapman 27 September 2011, 08:55AM Tesco is piggybacking mobile content on a big print and outdoor campaign intended to bombard consumers with its £500m Big Price Drop initiative. Morrisons prepares own-label range revamp by Rachel Barnes 27 September 2011, 08:30AM Morrisons is to begin a relaunch of its entire own-label offering in the coming weeks with the unveiling of an M Kitchen range, backed by a major pre-Christmas ad push. Absolute Radio off the market as owner ends review by Maisie McCabe 27 September 2011, 12:01AM Absolute Radio has been officially taken off the market by owner Bennett, Coleman & Co, which announced it had completed its review of the asset and confirmed its long-term backing of the business. Magners trials 'f-commerce' with £10 Facebook packs by Sarah Shearman 27 September 2011, 09:00AM Magners, the cider brand, has become the first drinks company in the UK to sell its products directly on Facebook. Ad decline at Associated slows to 1% by Sophie Maden 27 September 2011, 09:30AM The rate of advertising revenue decline at Associated Newspapers has slowed to just 1% in the third quarter, an improvement on the 7% drop in the second quarter. Philips launches 'Make me a morning person' campaign by Sara Kimberley 27 September 2011, 09:12AM Philips is aiming to convert individuals into "morning people" in 21 days, as part of a competition encouraging trials of its new Wake-up Light. Gatorade set to put UK spin on 'Replay' campaign by Loulla-Mae Eleftheriou-Smith 27 September 2011, 08:30AM Gatorade, the PepsiCo-owned sports drink, is planning to bring its 'Replay' campaign to the UK in an attempt to increase its 2% market share. Taylors of Harrogate hires Asda marketer Eyles by Gemma Charles 27 September 2011, 08:30AM Simon Eyles, head of brand marketing at Asda, is leaving the retailer for the top marketing job at Taylors of Harrogate, which owns the Yorkshire Tea brand. Labour launches 'the party of the countryside' social media campaign by David Singleton 26 September 2011, 06:18PM The Labour Party is putting social media at the heart of a new campaign to present Labour as 'the party of the countryside'. Think BR Think BR: The ultimate online shopping experience? It's just a few clicks away... Retailers should combine the latest ecommerce technology with principles they already apply in-store, writes Head London's Paul-Jervis Heath. Working the new creative model Intelligence Smartphone advertising: the not very good, the very bad, and the generally quite ugly by Adele Gritten 26 September 2011, 08:30AM Smartphones have the potential to unlock real consumer engagement, but marketers have to be careful not to alienate their audience, writes Adele Gritten, head of media consulting, YouGov. Brands failed by siloed approach to marketing by Andrew McCormick 23 September 2011, 12:00PM A new ISBA report highlights structural problems in an alarming number of UK marketing departments, with 'siloed thinking' the main problem, writes Andrew McCormick. What is technology's role in out-of-home media? by Nigel Clarkson and Rebecca Bainbridge 22 September 2011, 08:00AM Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts Do indies have a future? by Alasdair Reid 22 September 2011, 08:00AM What is the outlook for independent media agencies, Alasdair Reid asks. Also in the news Sir Stelios to launch easyJet-rival Fastjet airline by Loulla-Mae Eleftheriou-Smith, 26 September 2011, 04:09PM TOWIE return nabs highest audience to date by Maisie McCabe, 26 September 2011, 03:48PM Google tops most desirable media employers survey by Sophie Maden, 26 September 2011, 03:58PM DDS and Mediabank merge to create single agency system by Mark Banham, 26 September 2011, 03:17PM Carlsberg biker cinema stunt proves YouTube hit by Sara Kimberley, 26 September 2011, 01:35PM From the blogs Labour launches social media campaign to protect rights of workers in the countryside @gordonmacmillan 27 September 2011, 8:09AM Is Adland failing to rock the boat? Trev thinks so. Chris Arnold 27 September 2011, 7:59AM GQ should showcase new writing talent john.reynolds@haymarket.com 26 September 2011, 11:09PM 10 UK Video Game Audience Stats Jack Wallington 26 September 2011, 8:25PM Does Google+ add up? Ben Hughes 26 September 2011, 7:31PM Latest jobs Vision Account Manager - Leading Media Agency Recruiter Major Players Salary £27000 - £30000 per annum + excellent benefits package Location City of London Account Manager Recruiter Adam Recruitment Salary £18000 - £30000 per annum Location Manchester PLANNER - DIGITAL - MIDWEIGHT PLANNER - DIGITAL PLANNER... Recruiter Firehorse Salary £45k - £55k dep on exp Location London Head of E Mail Marketing Recruiter Direct Recruitment Salary £40 - 45k + bens Location London Strategic Social Media Manager Recruiter Propel Salary £40000 - £50000 per annum + Extensive Location London Account Director Recruiter Dynamic New Alliances Salary £50K - £55K Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders