Friday, 16 September 2011

Digital AM - PayPal, Facebook, Ogilvy, RTS Cambridge, BR App Chart, RadioPlayer, YouTube, Viral View, plus The Wall > 5 things you need to know about social campaigns

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Latest news
PayPal previews Google Mobile Wallet rival
PayPal previews Google Mobile Wallet rival
by Sarah Shearman
16 September 2011, 09:14AM
PayPal, the online payment service, has unveiled details of its new mobile payment technology, which will rival Google's Mobile Wallet.
Retailers should reduce their Facebook posts, says Buddy Media
Retailers should reduce their Facebook posts, says Buddy Media
by Sarah Shearman
16 September 2011, 10:34AM
Sainsbury's and Tesco are among those retailers making optimum use of their Faceook pages, according to new research from Facebook campaign and management system Buddy Media.
Ogilvy Group head of social media moves, citing agency model challenges
Ogilvy Group head of social media moves, citing agency model challenges
by Matt Cartmell
16 September 2011, 09:29AM
Ogilvy Group's head of social media Maz Nadjm is set to leave the agency to take an in-house role, as he feels he has been 'spread very thin'.
RTS CAMBRIDGE: Internet is growth opportunity for TV, says Google chief
RTS CAMBRIDGE: Internet is growth opportunity for TV, says Google chief
by Maisie McCabe
16 September 2011, 08:55AM
The UK television industry should consider the internet as a "massive" growth opportunity, according to Google UK boss Matt Brittin.
Channel 4 catch-up service scales BR app chart
Channel 4 catch-up service scales BR app chart
by Daniel Farey-Jones
16 September 2011, 11:45AM
Channel 4's recently relaunched on-demand programming app, 4oD Catch Up, has racked up a second week as the most popular entry on BR's branded app chart.
Radioplayer celebrates six months with 6.7m listeners
Radioplayer celebrates six months with 6.7m listeners
by Arif Durrani
16 September 2011, 11:25AM
Radioplayer, the online radio initiative by commercial radio and the BBC, celebrates its six month anniversary this month by reporting 6.7 million unique users in August, its highest figure to date.
YouTube launches Partner Program in India
YouTube launches Partner Program in India
by Staff
16 September 2011, 09:30AM
NEW DEHLI - YouTube officially launched its YouTube Partner Program in India yesterday. It's a means by which original video content creators can become content creators with YouTube and monetise their videos through advertising.
Viral View: The long idea of online video advertising
Viral View: The long idea of online video advertising
by Luke Aviet
16 September 2011, 08:00AM
While big events will continue to be viewed live, engaging online content will keep the consumer coming back for more, writes Luke Aviet, managing director, Advertising UK, AOL and Goviral.
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Ogilvy's head of social media Maz Nadjm leaves casting doubt on agency roles
@gordonmacmillan
16 September 2011, 10:20AM
Five things you need to know about running a social media campaign
Polly Becker
16 September 2011, 8:30AM
Twittamentary: the Twitter film that explores where social media is @
Polly Becker
15 September 2011, 12:11PM
Falling off the balcony of cool - memes and whether brands should pay attention to them
James Erskine
15 September 2011, 9:38AM
Obama launches 'Attack Watch' site to help supporters 'Fight Back'
@gordonmacmillan
15 September 2011, 9:11AM
Facebook gets Twitter-like as it allows users to follow people
@gordonmacmillan
15 September 2011, 7:53AM
Twitter CEO says revenues are necessary, but not "the purpose"
@gordonmacmillan
14 September 2011, 2:53PM
Twitter launches its UK blog with follow suggestions
@gordonmacmillan
14 September 2011, 11:35AM
Facebook chases after Google+ as it launches Facebook Friend Lists
Polly Becker
14 September 2011, 11:02AM
Networked nation - 37m Brits use social networks, 42% are fans of brands and 24% use Twitter
@gordonmacmillan
14 September 2011, 8:55AM
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