Thursday, 8 September 2011

Digital AM - Data & profiling, iProspect, Morrisons, SapientNitro, Amazon, Albion

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UK content producers to focus on data and audience profiling
UK content producers to focus on data and audience profiling
by Sarah Shearman
08 September 2011, 10:00AM
Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next twelve months, according to a new survey.
Mark Fagan quits Golley Slater for iProspect
Mark Fagan quits Golley Slater for iProspect
by Sophie Maden
08 September 2011, 10:40AM
Mark Fagan, the media director at Golley Slater and former chairman and founding member of the IPA's Search Group, has been appointed as the head of performance media at iProspect.
Morrisons appoints Apple's Thompson to head up online business
Morrisons appoints Apple's Thompson to head up online business
by John Reynolds
08 September 2011, 09:38AM
Morrisons has appointed Simon Thompson, one of Apple's former top European marketers, to head up its online business, as the supermarket reports an 8.9% increase in pre-tax profits for the first half of the year.
SapientNitro bolsters digital offer with acquisition of DAD
SapientNitro bolsters digital offer with acquisition of DAD
by Anne Cassidy
08 September 2011, 11:00AM
SapientNitro has acquired DAD, the digital and direct marketing agency, in a deal worth £26 million.
Amazon 'click and collect' service tipped for UK launch
Amazon 'click and collect' service tipped for UK launch
by John Reynolds
08 September 2011, 11:26AM
Amazon's "click and collect" service has moved a step closer to a UK launch by securing a deal that will allow customers to collect online purchases from specified shopping centres.
Aviva hires Albion to launch online car insurance brand
Aviva hires Albion to launch online car insurance brand
by Matt Williams
08 September 2011, 10:20AM
Aviva has appointed Albion London to handle the advertising for the launch of its new online car insurance brand.
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