| Latest news |
|
 | | | | | British Gas has expanded its relationship with its roster agencies CHI & Partners and OgilvyOne London by handing them its business-to-business marketing activity after a pitch. | | |
 | | | | | Channel 4 is to allow advertisers and agencies to buy video-on-demand ads based on demographic data. | | |
 | | | | | Marketing services and print company St Ives has acquired direct response media and data specialist Response One for an undisclosed sum. | | |
 | | | | | Shaun Moran, the former creative director of Lida, is joining The Communications Agency as its executive creative director. | | |
 | | | | | DataXu, a demand side platform (DSP) that handles display, video and mobile advertising, has expanded out of the US and into a London office led by former Yahoo agency group head Martin Brown. | | |
 | | | | | Data supplier Acxiom is attempting to add affluent consumers to its database by using a door drop to get people to complete a web-based questionnaire for the first time. | | |
 | | | | | Have you heard, or rather seen, the one about the chicken in the Blackburn Rovers dressing room? | | |
 | | | | | Pub chain Wetherspoon is using mobile to deliver special offers, as part of an attempt to position itself as the perfect destination for a 'Big Night Out' for students. | | |
 | | | | | Twitter is ramping up the prominence of its promoted tweet ad products and has rolled out an analytics tool for publishers, as the company continues its drive to monetise the platform. | | |
 | | | | | Boden, the mail-order clothing retailer, has spilt with its ad agency WCRS&Co after less than a year. | | |
 | | | | | Marks & Spencer (M&S) is preparing to launch two family-focused stores next month as part of its plan to redesign sites across the country that are tailored to local preferences. | | |
|
No comments:
Post a Comment