Tuesday, 20 September 2011

Marketing Daily - Public-sector marketers' pay leapfrogs the private sector; plus Sainsbury's, VisitEngland, Fairtrade Foundation, and Xbox

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
Public-sector marketers' pay leapfrogs the private sector
Nicola Clark,
20 September 2011
 

Public-sector marketing salaries outstripped those in the private sector in the year...

Chartered Institute of Marketing salary survey
 
 
Alcohol brands agree social media self-regulatory guidelines
Sarah Shearman,
20 September 2011
 

Major alcohol brand owners, including Bacardi, Diageo and Pernod Ricard, have agreed...

Bacardi, Diageo and Pernod Ricard have all signed up to guidelines
 
 
Should Sainsbury's be trying something new?
Matthew Chapman,
20 September 2011
 

Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks...

Sainsbury's: 'Live well for less' is latest slogan
 
 
Fairtrade Foundation switches Fortnight focus for year-round activity
John Reynolds,
20 September 2011
 

The Fairtrade Foundation is to widen its focus beyond Fairtrade Fortnight in...

Fairtrade Foundation: looking to reduce focus on Fairtrade Fortnight celebrations
 
 
VisitEngland lines up £10m 'pride' ad campaign
Loulla-Mae Eleftheriou-Smith,
20 September 2011
 

VisitEngland will run its biggest domestic tourism push to date next year,...

VisitEngland: looking to inspire 'pride' in England
 
 
Xbox to run gaming industry's first live TV ads
Matthew Chapman,
20 September 2011
 

Xbox will run real-time television ads pushing its new 'Gears of War...

Gears of War 3: to be promoted on Xbox's first live TV ads
 
 
 
Also in the News
 
Innocent naming row ends with vitamin rebrand
Loulla-Mae Eleftheriou-Smith,
20 September 2011
 
eBay promotes fashion partners with campaign
Sarah Shearman,
20 September 2011
 
Irn-Bru launches 'fiery' limited edition drink
Loulla-Mae Eleftheriou-Smith,
20 September 2011
 
 
 
Blogs
 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
Slick new Halifax ads risk hitting the wrong notes
Alex Brownsell
 

That Halifax was re-launching its brand proposition with a series of TV ads featuring...

 
 
Poor writing is costing you sales
CHRIS BARRACLOUGH
 

I bumped into David Abbott the other day and we talked about writing skills. Or rather the lack of them....

 
 
Asos̢۪ acid test: marketing to young men
Noelle McElhatton
 

Billie Joe Armstrong, singer/guitarist in Oakland veteran nu-punk band Green Day, was thrown off a...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Manager, Aston Manor Brewery £excellent plus benefits, Birmingham

Website & Online Marketing Executive, Fabric c£30k, City

Account Director, client-side, London, Dynamic New Alliances £45K - £50K, Central London

Digital Marketing Executive, GIM Recruitment £25-30k + Benefits, Crawley, West Sussec

Brand Strategist - Top Advertising Agency, The Blueprint £30000 - £60000 per annum + bonus + package, London

Account Manager & Senior Account Manager, Stopgap £24000 - £36000 per annum, London

Senior Account Manager, Stopgap £35000 per annum, London

Client Services Manager, Unicorn Jobs Up to £60k, Central London

Lead Planner - Advertising Agency, The Blueprint £50000 - £80000 per annum + basic + package, London

Account Manager, Stopgap £30000 per annum, London

Search More Jobs
 
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