| Latest news | |  | | | | | Spotify, The Guardian, The Independent and Vevo are among the 33 European launch partners rolling out "social apps" on Facebook as the social networking site moves towards becoming a entertainment platform. | | |  | | | | | WPP has been sounding out investors about raising the £1m base salary of its chief executive Sir Martin Sorrell by up to 50%, according to reports. | | |  | | | | | Facebook is rolling out changes to its Sponsored Stories ad formats, which it claims will provide advertisers with greater distribution among its 800 million users, as part of a major overhaul announced yesterday (23 September). | | |  | | | | | Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom 'Friends', which moves from Channel 4 to the pay-TV channel next Saturday (1 October). | | |  | | | | | The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. | | |  | | | | | Mark Eaves, co-founder of Gravity Road, told the BrandMAX conference in London, that brands were under pressure to create "interesting" content when communicating with consumers. | | |  | | | | | RadioVille, the specialist radio creative agency, made the most creative ad tested by the Radio Advertising Bureau in the second quarter of 2011 as part of its work for window glass repairer Autoglass. | | |  | | | | | Carrie Hindmarsh's promotion to joint chief executive of M&C Saatchi and the departure of Hearst's Lizzie Kershaw all feature in BR's round-up of this week's people moves in advertising, marketing and media. | | | | |
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Working the new creative model | | Intelligence | |  | | | | | Technological advances are shaping the development of out-of-home media, but the traditional poster still has its value, according to two industry experts | | |  | | | | | What is the outlook for independent media agencies, Alasdair Reid asks. | | |  | | | | | The commercial managing director talks to Jeremy Lee about a Sunday Sun, NI's relationship with clients and the restructure of his department. | | |  | | | | | Sometimes a sponsorship property can fit hand in glove into a brand's overall marketing campaign. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | SEO Copywriter | | Recruiter Major Players | | Salary £30000 - £35000 per annum + Benefits | | Location London | | | | | Account Manager | | Recruiter Dynamic New Alliances | | Salary Up to £30K | | Location Central London | | |  | | |
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