Great presentation at today’s Social Media Marketing & Monitoring conference in London (#smm11) from @JonMorter who was the guy behind getting Rage Against The Machine to Christmas No.1 spot in 2009 and beating the corporate might of X-Factor to the punch.
The relationship between brand awareness and revenue has always been a fascinating one, especially so when social participation and the support of charities in a cash-strapped age is the subject of the conversation.
If you liked the English National Opera’s recent social media themed viral campaign ‘Can I be Your Friend‘, created by Don’t Panic, which was promoting Nico Muhly's ‘Two Boys’ at the ENO and went to rack up over 1.3 million views on Youtube, then you will love this one too.
Yesterday, someone in the office noticed that Ed Miliband was on Google+. Now his team appear to be really going for it as he sends out invites asking for people to join him on Google’s social networking site.
Big surprise departure today with the news that Ogilvy Group head of social media, Maz Nadjm, who most of know better on Twitter @Mazi, is leaving the agency after almost exactly a year to take an in-house PR role.
Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign.
1. The APAC region is a great place to be in social media
Social media is the biggest communication revolution since the internet itself. There are now more than one billion people on the internet globally and over half of those are on Facebook.
I love this, the Guardian has a good piece on the upcoming documentary exploring the world of Twitter through the eyes of those who use it. Made by film maker Tan Siok Siok who created a website asking tweeters to contribute ideas for a documentary about Twitter called Twittamentary.
Brands should be careful not to fall off the balcony of cool – broadening the debate surrounding memes and whether brands should engage with consumers whilst being on-trend.
This is an ambitious blog post. I am aim to identify some things brands and marketers should be aware of when placing a brand at the very apex of cool, I aim to tell you a little bit about memes and I aim to inform you of why my theory of the balcony of being on-trend should be constantly at the forefront of all of our minds(!).
ABC News has the story of a new website launch from Barack Obama’s 2012 campaign that wants supporters to report attacks on the president and allow for an instant rebuttal and chance to set the record straight.
Okay, Facebook isn’t calling it the “follow button”, it is calling it the “Subscribe Button”, but it allows users of Facebook to start doing what people already do on Twitter and follow those that that are not friends with.
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