Monday, 19 September 2011

Digital AM - Goggles, Diageo, Yahoo, Absolut, Duck and Cover, Nuts, plus The Wall > Social Charity 100

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Brands trial Google Goggles outdoor ads
Brands trial Google Goggles outdoor ads
by Sarah Shearman
19 September 2011, 09:40AM
French Connection, L'Oréal's Garnier, Sony Music and Samsung have become the first UK brands to trial "Goggle" technology for outdoor campaigns, in a partnership with CBS Outdoor.
Diageo strikes multimillion-dollar ad deal with Facebook
Diageo strikes multimillion-dollar ad deal with Facebook
by Sarah Shearman
19 September 2011, 09:35AM
Diageo has struck a multimillion-dollar advertising deal with Facebook, which will lead to the two companies sharing skills and resources and the appointment of Diageo's CMO to the social network's client council.
Yahoo to launch 'game-changer' Livestand for mags
Yahoo to launch 'game-changer' Livestand for mags
by Arif Durrani
19 September 2011, 09:27AM
Yahoo is gearing up to launch an HTML 5-based system called Livestand for magazine publishers wanting to cut the costs of getting onto iPad and Android apps.
Absolut invites consumers to make art via app
Absolut invites consumers to make art via app
by Daniel Farey-Jones
19 September 2011, 12:01PM
Absolut Vodka is making its Absolut Blank campaign more interactive with the launch of an Apple iPhone app that creates images and sounds inspired by content a user feeds it.
Duck and Cover in online model search
Duck and Cover in online model search
by Daniel Farey-Jones
19 September 2011, 10:21AM
Fashion brand Duck and Cover has launched a digital campaign to attract potential models to become the new face of its marketing activity.
Lads' mag Nuts tops men's website chart
Lads' mag Nuts tops men's website chart
by Sophie Maden
19 September 2011, 09:34AM
IPC Media's men's magazine Nuts is the most popular website in the men's lifestyle sector in the latest round of Experian Hitwise UK Online Performance Awards, covering the first six months of 2011.
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Charities need better links with brands as part of their social strategy - The Social Charity 100 Index
Anne McCrossan
19 September 2011, 7:15AM
From the ENO with love - viral uses adland's tricks of seduction on the ladies
Polly Becker
16 September 2011, 1:09PM
Ed Miliband goes all out for Google+ but how authentic is it?
@gordonmacmillan
16 September 2011, 11:54AM
Ogilvy's head of social media Maz Nadjm leaves casting doubt on agency roles
@gordonmacmillan
16 September 2011, 10:20AM
Five things you need to know about running a social media campaign
Polly Becker
16 September 2011, 8:30AM
Twittamentary: the Twitter film that explores where social media is @
Polly Becker
15 September 2011, 12:11PM
Falling off the balcony of cool - memes and whether brands should pay attention to them
James Erskine
15 September 2011, 9:38AM
Obama launches 'Attack Watch' site to help supporters 'Fight Back'
@gordonmacmillan
15 September 2011, 9:11AM
Facebook gets Twitter-like as it allows users to follow people
@gordonmacmillan
15 September 2011, 7:53AM
Twitter CEO says revenues are necessary, but not "the purpose"
@gordonmacmillan
14 September 2011, 2:53PM
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