Breaking news from Brand Republic - Public-sector marketing salaries, VisitEngland, Xbox, eBay

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Public-sector marketers' pay leapfrogs the private sector by Nicola Clark 20 September 2011, 08:30AM Public-sector marketing salaries outstripped those in the private sector in the year to June 2011, despite cuts to government marketing spend. VisitEngland lines up £10m 'pride' ad campaign by Loulla-Mae Eleftheriou-Smith 20 September 2011, 08:30AM VisitEngland will run its biggest domestic tourism push to date next year, with the aim of creating national 'pride' among consumers. Xbox to run gaming industry's first live TV ads by Matthew Chapman 20 September 2011, 09:21AM Xbox will run real-time television ads pushing its new 'Gears of War 3' game, by displaying the number of people playing the game online at the time of broadcast. eBay promotes fashion partners with campaign by Sarah Shearman 20 September 2011, 08:30AM House of Fraser, Office and La Redoute are among the brands that will feature in eBay's autumn-winter push to promote the variety of retailers available on its fashion portal. Innocent naming row ends with vitamin rebrand by Loulla-Mae Eleftheriou-Smith 20 September 2011, 08:30AM Innocent Vitamins, a range of supplements for children, has been rebranded as Innovitive Vitamins after a trademark dispute with Innocent Drinks. Fairtrade Foundation switches Fortnight focus for year-round activity by John Reynolds 20 September 2011, 08:30AM The Fairtrade Foundation is to widen its focus beyond Fairtrade Fortnight in a strategic shift intended to bring about more consistent activity throughout the year. TalkTalk extends 'X Factor' sponsorship to US version by Maisie McCabe 20 September 2011, 08:30AM TalkTalk, the telecoms provider, is extending its existing relationship with 'The X Factor' to become the exclusive broadcast sponsor of 'The X Factor USA' on ITV2. Irn-Bru launches 'fiery' limited edition drink by Loulla-Mae Eleftheriou-Smith 20 September 2011, 08:55AM Irn-Bru, the Scottish soft-drink brand owned by AG Barr, is attempting to shake up the soft drinks market with the launch of its first limited edition variant, Fiery Irn-Bru. Think BR Think BR: Interoperability and consolidation in digital display There is an increasing polarisation in the digital display market, but which approach will win out, asks Erich Wasserman, co-founder and GM EMEA, MediaMath. Working the new creative model Intelligence Should Sainsbury's be trying something new? by Matthew Chapman 20 September 2011, 12:00AM Will Sainsbury's lose valuable brand equity by axeing its successful strapline, asks Matthew Chapman. Charities: When money's too tight to mention by John Reynolds 16 September 2011, 01:00PM Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds. Is state-funded consumer research all smoke and mirrors? by Gemma Charles 15 September 2011, 12:00PM Philip Morris' request for disclosure of state-funded research signals a malaise. Will ads on Twitter be a hit? by Alasdair Reid 15 September 2011, 08:00AM Can the site's advertising offering live up to the hype, Alasdair Reid asks. Also in the news Naouri shakes up Publicis Worldwide creative leadership by Daniel Farey-Jones, 19 September 2011, 05:15PM Glamour model in ballsy ad for Male Cancer awareness by Sara Kimberley, 19 September 2011, 04:23PM Lizzie Kershaw leaves Hearst after 29 years by Arif Durrani, 19 September 2011, 04:30PM Metro assistant MD Karen Wall follows Auckland to Northcliffe Media by Maisie McCabe, 19 September 2011, 04:03PM Media Agenda: Steve Hatch talks about media agency challenges by Mark Banham, 19 September 2011, 03:04PM RatedPeople.com launches first ever TV ad by Sara Kimberley, 19 September 2011, 02:33PM Latest jobs Social Media Planner (Client-side) Recruiter Propel Salary £55000 - £60000 per annum + Bonus and Benefits Location City of London SEO Copywriter Recruiter Major Players Salary £30000 - £35000 per annum + Benefits Location London Lead Generation Account Manager - Online Recruiter Direct Recruitment Salary £35k + bens Location London Business Development Manager Recruiter Adam Recruitment Salary £35000 - £40000 per annum Location West Yorkshire Account Director Recruiter Firehorse Salary c.£45- 55k Location London Account Manager Recruiter Dynamic New Alliances Salary Up to £30K Location Central London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders