| Latest news | |  | | | | | Cadbury's has launched a £2.8m integrated campaign for Twirl Bites, which includes the chocolate brand's first ad in 15 years. | | |  | | | | | Waitrose has signed a deal with Shell to open its Little Waitrose convenience stores at petrol stations across the country. | | |  | | | | | Twitter is suing one of its third-party developers Twittad as it looks to trademark the term "tweet". | | |  | | | | | Sainsbury's has launched an aggressive price-matching promotion which is likely to prompt a fresh battle among the big supermarkets. | | |  | | | | | England's opening match in the Rugby World Cup was watched by a peak of 4.8 million viewers on ITV1 on Saturday morning, according to unofficial overnight figures. | | |  | | | | | Theatregoers will be able to watch a 90-second ad for Gordon's Gin before the curtain goes up at selected performances in a placement sold by Pearl & Dean. | | |  | | | | | M&S has added some Hollywood glitz to its stable of British talent this autumn with actor Ryan Reynolds and director Jordan Scott lining up to reinvigorate the brand. Here's a look at the ads that helped shape its fashion identity. | | | | |
Working the new creative model | | Intelligence | |  | | | | | As senior UK figures exit amid a restructure, Sarah Shearman explores the brand's strategic thinking. | | |  | | | | | Two sports media specialists weigh up the prospects for alcohol brand advertising at the Fifa World Cups in Russia and Qatar. | | |  | | | | | Two TV channel executives discuss the prospects for brand extension and how social media is changing the way their businesses operate. | | |  | | | | | But Jeff Ford hopes, following the acquisition of Big Brother, the industry will stop looking down on C5. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | | Marketing Manager UK | | Recruiter Major Players | | Salary £40000 - £50000 per annum | | Location City of London | | |  | | |
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