Monday, 12 September 2011

Marketing Daily - M&S to launch 'family-first' stores in £600m overhaul; plus Coca-Cola, Air Asia, Waitrose, and Cadbury

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Breaking news from Marketing
 
Breaking news from Marketing September 2011
 
Latest News
 
M&S to launch 'family-first' stores in £600m overhaul
Matthew Chapman,
12 September 2011
 

Marks & Spencer (M&S) is preparing to launch two family-focused stores next...

M&S: readies 'family first' overhaul
 
 
Coca-Cola rolls out PlantBottle packaging in UK
Loulla-Mae Eleftheriou-Smith,
12 September 2011
 

Coca-Cola is upping its environmental credentials and reducing its contribution to landfill...

Coca-Cola: rolls out plant-based packaging in the UK
 
 
Yahoo secures Nokia for Myleene Klass baby show
Sarah Shearman,
12 September 2011
 

Nokia, the mobile handset manufacturer, has become the launch sponsor of Myleene...

Bumps Babies and Beyond: Myleene Klass show secures Nokia deal
 
 
Sainsbury's shifts to price-driven promotion
John Reynolds,
12 September 2011
 

Sainsbury's has launched an aggressive price-matching promotion which is likely to prompt...

Sainsbury's offers price guarantee
 
 
Malaysia Airlines and Air Asia sponsor QPR
Daniel Farey-Jones,
12 September 2011
 

Premier League football club Queens Park Rangers has agreed two-year sponsorship deals...

Malaysia Airlines and Air Asia sponsor QPR
 
 
Waitrose rolls onto petrol forecourts
John Reynolds,
12 September 2011
 

Waitrose has signed a deal with Shell to open its Little Waitrose...

Little Waitrose: retailer increases locations around the UK
 
 
 
Also in the News
 
Jamaica tourist board plots London 2012 push
Loulla-Mae Eleftheriou-Smith,
12 September 2011
 
Lufthansa considers sale of loss-making bmi
Loulla-Mae Eleftheriou-Smith,
12 September 2011
 
Cadbury unveils first Twirl ad in 15 years
Sara Kimberley,
12 September 2011
 
Twitter sues Twittad over use of 'tweet'
Sarah Shearman,
12 September 2011
 
 
 
Blogs
 
 
BA is right to snub British consumers with Airmiles rebrand
Alex Brownsell
 

The chorus of complaint at the decision to re-brand Airmiles was as predictable...

 
 
M&S goes glam not gran. Choosing Hollywood over middle-England is what its ads need right now
rachel barnes
 

So much for the Daily Mail crowing that M&S had at last sat up and...

 
 
Why clients get integration wrong as well
CHRIS BARRACLOUGH
 

In last week’s Campaign Ian Darby suggests “integration…seems to elude the majority of advertising agencies.” He may well be right....

 
 
Fear not! BlackBerry, Facebook and Twitter WILL be available for use during the next riot
Gemma Charles
 

So David Cameron’s threat to close down social networks during times of widespread public disorder...

 
 
It all looked so good for Microsoft UK. So why are key people leaving and what next for the internet giant?
Andrew McCormick
 

Two years ago we interviewed the biggest players at Microsoft UK . It was an...

 
 
 
 
 
 
Whitepapers
 
 
 
 
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