Friday, 9 September 2011

Digital AM - Google, Magners, IPA, Twitter, Facebook, Microsoft

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Latest news
Google buys Zagat restaurant reviews publisher
Google buys Zagat restaurant reviews publisher
by Sarah Shearman
09 September 2011, 11:15AM
Google is continuing its drive to attract local business advertisers, with the acquisition of Zagat, the restaurant reviews publisher, for an undisclosed sum.
Magners unveils augmented print ad
Magners unveils augmented print ad
by Sara Kimberley
09 September 2011, 10:50AM
Magners has launched a print and poster campaign, including a mobile element using ad recognition technology, to promote its new cider range.
IPA's Mendelsohn calls on ad industry to develop young talent
IPA's Mendelsohn calls on ad industry to develop young talent
by Ian Darby
08 September 2011, 09:00PM
Nicola Mendelsohn, the president of the IPA, has called on the advertising industry to work more closely with higher and further education to develop fresh talent.
Twitter claims 100 million active users worldwide
Twitter claims 100 million active users worldwide
by Sarah Shearman
08 September 2011, 06:05PM
Twitter has revealed it topped 100 million monthly active users around the world for the first time last month, which is an 82% increase from the start of the year.
Facebook revenues reach £1bn
Facebook revenues reach £1bn
by Sarah Shearman
08 September 2011, 03:34PM
Facebook's first half year revenue has reportedly almost doubled to $1.6bn (£1bn).
Hall of Fame shortlists finalised and deadline extended
Hall of Fame shortlists finalised and deadline extended
by Staff
09 September 2011, 08:00AM
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
Microsoft reboots its marketing approach
Microsoft reboots its marketing approach
by Sarah Shearman
09 September 2011, 09:00AM
As senior UK figures exit amid a restructure, Sarah Shearman explores the brand's strategic thinking.
Adland

Now open for submissions: The UK's biggest advertising, media and digital agencies, mapped. 

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Social media's role in the evolution of communication
Future Foundation
09 September 2011, 9:11AM
Percolate: The news filter which 'helps interesting content bubble to the surface'
Sue Keogh
08 September 2011, 3:11PM
What is left for Yahoo?
Emily Wilkinson
07 September 2011, 9:00PM
Brands and Twitter - how they work together
Stephen Beasley
30 August 2011, 8:00AM
Mistrust of social media persuades half of UK to back shutting down social networks during riots
@gordonmacmillan
26 August 2011, 11:14AM
Slate cuts staff - another nail in the coffin of free content?
@gordonmacmillan
26 August 2011, 9:19AM
It's not me, it's you: The social break-up
Jeff Rohrs
26 August 2011, 8:09AM
Digital healthcare: A listening exercise
Sarah Shearman
25 August 2011, 1:46PM
Ashton's mate: The best room mate marketing campaign ever goes viral
@gordonmacmillan
25 August 2011, 11:54AM
The Lost 1984 Video: Steve Jobs introduces the Mac
Polly Becker
25 August 2011, 10:37AM
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