Friday, 9 September 2011

Breaking news from Brand Republic - Ann Summers, Michelin, CBS Outdoor Big Bus Challenge, Lucozade, Virgin Atlantic

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Latest news
Ann Summers partners Towie to dispel 'negative' image
Ann Summers partners Towie to dispel 'negative' image
by Matthew Chapman
09 September 2011, 08:50AM
Ann Summers is attempting to change its public image by teaming up with ITV2's 'The Only Way is Essex' for its first-ever TV campaign, starring nationwide competition winners.
Michelin Man returns to protect drivers in TV push
Michelin Man returns to protect drivers in TV push
by Sara Kimberley
09 September 2011, 08:41AM
Michelin, the tyre manufacturer, is set to launch the next phase of its global ad campaign next week, with a TV ad featuring an animated version of its Michelin Man character.
Elvis and 438 Marketing triumph in CBS Big Bus Challenge
Elvis and 438 Marketing triumph in CBS Big Bus Challenge
by Lynsey Barber
09 September 2011, 09:20AM
Elvis and 438 Marketing have won top honours for creating outstanding bus advertising in the CBS Outdoor Big Bus Challenge, held in association with Campaign.
Lucozade rolls out limited-edition Tinie Tempah bottle
Lucozade rolls out limited-edition Tinie Tempah bottle
by Ariane Osman
09 September 2011, 09:15AM
Lucozade has released a set of seven limited-edition bottles which feature the faces of high-profile musicians, including Tinie Tempah, Plan B, and Kelis.
Virgin Atlantic 'likely' to make alliance, says Branson
Virgin Atlantic 'likely' to make alliance, says Branson
by Loulla-Mae Eleftheriou-Smith
09 September 2011, 08:45AM
Sir Richard Branson, founder of the Virgin Group and majority shareholder in Virgin Atlantic, has said he is willing to consider alliances with other carriers to "strengthen" his airline.
Hall of Fame shortlists finalised and deadline extended
Hall of Fame shortlists finalised and deadline extended
by Staff
09 September 2011, 08:00AM
Having been inundated with nominations for the Brand Republic Hall of Fame, and having added those we felt fitted the criteria of innovation and success over the past decade, we've now finalised the shortlists for voting.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
09 September 2011, 09:40AM
Yahoo chief executive Carol Bartz's dismissal and Morrison's appointment of Simon Thompson to head its online business feature in BR's round-up of this week's people moves in advertising, marketing and media.
Appointment to view: the Rugby World Cup ad scrum
Appointment to view: the Rugby World Cup ad scrum
by Ben Hall
09 September 2011, 09:15AM
As the Rugby World Cup gets underway this morning with New Zealand taking on Tonga, here's a round-up of ads from brands looking to convert the occasion into sales.
Think BR

Think BR: Ethical consumer trends

With an increasing consumer focus on brand ethics, Jane Asscher, chairman and managing partner, 23red, looks at what corporations can do capitalise.



Working the new creative model

Intelligence
Microsoft reboots its marketing approach
Microsoft reboots its marketing approach
by Sarah Shearman
09 September 2011, 09:00AM
As senior UK figures exit amid a restructure, Sarah Shearman explores the brand's strategic thinking.
What should TV brands do to extend their reach?
What should TV brands do to extend their reach?
by Steve North and Bill Griffin
08 September 2011, 08:00AM
Two TV channel executives discuss the prospects for brand extension and how social media is changing the way their businesses operate.
'C5's not for the chattering classes, if I'm honest'
'C5's not for the chattering classes, if I'm honest'
by Maisie McCabe
08 September 2011, 08:00AM
But Jeff Ford hopes, following the acquisition of Big Brother, the industry will stop looking down on C5.
Can web offset print slump?
Can web offset print slump?
by Alasdair Reid
08 September 2011, 08:30AM
Alasdair Reid asks if digital revenues can replace regional print losses.
Also in the news
IPA's Mendelsohn calls on ad industry to develop young talent
by Ian Darby, 08 September 2011, 09:00PM
Twitter claims 100 million active users worldwide
by Sarah Shearman, 08 September 2011, 06:05PM
Virgin Holidays pledges $3.5m to Branson Centre of Entrepreneurship
by Loulla-Mae Eleftheriou-Smith, 08 September 2011, 04:00PM
Facebook revenues reach £1bn
by Sarah Shearman, 08 September 2011, 03:34PM
Ikea hires former Thorntons marketing director Wright
by Matthew Chapman, 08 September 2011, 01:58PM
From the blogs
Creating customised success.
Sue Unerman
09 September 2011, 3:45PM
Deal or No (Volume) Deal
Ivan Clark
08 September 2011, 9:16PM
Percolate: The news filter which 'helps interesting content bubble to the surface'
Sue Keogh
08 September 2011, 3:11PM
What business and sport can learn from each other
Ardi Kolah
08 September 2011, 1:01AM
What is left for Yahoo?
Emily Wilkinson
07 September 2011, 9:00PM
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