Tuesday 13 September 2011

Digital AM - Google, Twitter, Sony Ericsson, FT, Absolute, LG, Wetherspoon, Daily deals, plus The Wall > Social media disasters

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Google boosts creativity with Indy Saha hire
Google boosts creativity with Indy Saha hire
by Loulla-Mae Eleftheriou-Smith
13 September 2011, 08:30AM
Google is attempting to inject more fresh ideas into its marketing strategy by assembling an in-house, London-based team dedicated to creative excellence.
Twitter use doubles among business chiefs
Twitter use doubles among business chiefs
by Matthew Chapman
13 September 2011, 09:01AM
The use of Twitter has increased from 31% to 61% among Europe's top business leaders, while 15% now have an iPad, according to research by CNBC.
Sony Ericsson gives Xperia content focus
Sony Ericsson gives Xperia content focus
by Sarah Shearman
13 September 2011, 08:30AM
Sony Ericsson is embarking on a content-led strategy for its Xperia range, as it aims to differentiate its offering from other smartphones.
FT launches advertiser-funded app for luxury title
FT launches advertiser-funded app for luxury title
by John Reynolds
13 September 2011, 10:50AM
The Financial Times has launched a free iPad app today (13 September) for its How to Spend it luxury magazine.
Absolute Radio takes football coverage to iPad
Absolute Radio takes football coverage to iPad
by Daniel Farey-Jones
13 September 2011, 11:00AM
Absolute Radio has launched an iPad app to accompany its Saturday afternoon 'Rock N Roll Football' show.
LG Mobile head of marketing steps down
LG Mobile head of marketing steps down
by Matthew Chapman
13 September 2011, 10:30AM
LG Mobile is seeking a new head of marketing for UK and Ireland after the departure of Alex Windle, after just one year in the job.
Wetherspoon in push for special offers mobile app
Wetherspoon in push for special offers mobile app
by Sarah Shearman
13 September 2011, 11:55AM
Pub chain Wetherspoon is using mobile to deliver special offers, as part of an attempt to position itself as the perfect destination for a 'Big Night Out' for students.
Think BR: The clock is already ticking on deals that don't engage
Think BR: The clock is already ticking on deals that don't engage
by Shaun Gregory
13 September 2011, 08:30AM
While Groupon's new location-based offering could push daily deals to the forefront of clients' minds, it is not quite the perfect package, writes Shaun Gregory, managing director, O2 Media.
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Time to mess with the frontal lobe dept.
Jeremy Garner
13 September 2011, 10:25AM
The PR fail trail - the story of three social media driven disasters [infographic]
Polly Becker
13 September 2011, 9:55AM
Daily Mail launches comment section called RightMinds
@gordonmacmillan
13 September 2011, 9:21AM
Five ways to unlock the power of your staff on social networks
Rob Wilmot
13 September 2011, 8:32AM
How airlines use Twitter [infographic]
Polly Becker
12 September 2011, 12:42PM
How the Guardian blundered into bad taste with its @911tenyearsago Twitter account
@gordonmacmillan
12 September 2011, 11:43AM
Five innovative digital campaigns that are all delivering value to consumers
Guy Kedar
12 September 2011, 9:30AM
Social media's role in the evolution of communication
Future Foundation
09 September 2011, 9:11AM
Percolate: The news filter which 'helps interesting content bubble to the surface'
Sue Keogh
08 September 2011, 3:11PM
What is left for Yahoo?
Emily Wilkinson
07 September 2011, 9:00PM
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