Breaking news from Brand Republic - Lloyds Banking Group, DoH, Dairylea, John Lewis, Eurostar

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Lloyds Banking Group reshuffles team to boost brand 'clarity' by Alex Brownsell 13 September 2011, 08:30AM Lloyds Banking Group (LBG) has unveiled a streamlined marketing structure as it aims to better differentiate the roles of its individual brands. Department of Health moots consumer "calorie-reduction challenge" by Gemma Charles 13 September 2011, 08:30AM The Department of Health is considering a US-style 'calorie-reduction challenge' as part of its Responsibility Deal. BMB wins £3m Dairylea account by Sara Kimberley 13 September 2011, 09:18AM Kraft Foods has appointed Beattie McGuinness Bungay (BMB) to handle Dairylea's £3m advertising account, putting an end to its long relationship with JWT. John Lewis ups marketing investment with £23m pre-Christmas push by Alex Brownsell 13 September 2011, 08:30AM John Lewis is set to launch its biggest marketing push to date in the run-up to Christmas, to promote its 'Never knowingly undersold' positioning. Eurostar reviews creative agency roster by Sara Kimberley 12 September 2011, 03:31PM Eurostar is reviewing its ad agency arrangements across all the countries in which it operates, including the UK where the incumbent is Fallon. Heineken signs football stars to boost Champions League activity by Alex Brownsell 13 September 2011, 08:30AM Heineken has enlisted European footballers to appear in its latest advertising campaign, to raise the profile of its Uefa Champions League sponsorship. Top retail brands throw open Westfield Stratford City stores by Matthew Chapman 13 September 2011, 09:10AM The retail sector will receive a much needed boost today (13 September) when the doors open at Westfield Stratford City, the largest shopping centre in Europe. Google boosts creativity with Indy Saha hire by Loulla-Mae Eleftheriou-Smith 13 September 2011, 08:30AM Google is attempting to inject more fresh ideas into its marketing strategy by assembling an in-house, London-based team dedicated to creative excellence. Think BR Think BR: Well done Cheil. Now let's see others follow. Most acquisitive groups have been loathe to share ownership with the employees they acquire, but Cheil's BMB deal sets an interesting precedent, writes Bob Willott. Working the new creative model Intelligence Microsoft reboots its marketing approach by Sarah Shearman 09 September 2011, 09:00AM As senior UK figures exit amid a restructure, Sarah Shearman explores the brand's strategic thinking. Will drinks brands suffer at future World Cups? by Tove Okunniwa and Antony Marcou 08 September 2011, 09:00AM Two sports media specialists weigh up the prospects for alcohol brand advertising at the Fifa World Cups in Russia and Qatar. What should TV brands do to extend their reach? by Steve North and Bill Griffin 08 September 2011, 08:00AM Two TV channel executives discuss the prospects for brand extension and how social media is changing the way their businesses operate. 'C5's not for the chattering classes, if I'm honest' by Maisie McCabe 08 September 2011, 08:00AM But Jeff Ford hopes, following the acquisition of Big Brother, the industry will stop looking down on C5. Also in the news Costa Coffee rolls out "sharing" variants by John Reynolds, 13 September 2011, 08:30AM Sony Ericsson gives Xperia content focus by Sarah Shearman, 13 September 2011, 08:30AM Boden splits with WCRS&Co by Sara Kimberley, 12 September 2011, 02:35PM Guardian fashion site nets Uniqlo sponsorship by Sarah Shearman, 12 September 2011, 02:50PM Malaysia Airlines and Air Asia sponsor QPR by Daniel Farey-Jones, 12 September 2011, 01:40PM From the blogs Department of Health's latest calorie counting initiative has fat chance of success Noelle McElhatton 13 September 2011, 2:32PM Prezola put TheAgency on their Wish List Saman Mansourpour 12 September 2011, 9:22PM Winds of change north of the border ianbluechipmarketing 12 September 2011, 5:24PM Disability Living Allowance (DLA) disgrace A Different Hat 12 September 2011, 2:51PM How airlines use Twitter [infographic] Polly Becker 12 September 2011, 12:42PM Latest jobs Account Manager Recruiter Major Players Salary £32000 - £35000 per annum Location City of London Digital Marketing Specialist Recruiter Direct Recruitment Salary Competitive Location London New Business and Marketing Manager, London Recruiter Dynamic New Alliances Salary Up to £40K Location Central London Senior Business Director for global account - a visionary Digital client service suit - £110k + bens Recruiter Firehorse Salary c.£110k Location Project Manager - Marketing Recruiter Propel Salary £30000 - £40000 per annum + Excellent benefits... Location London Senior Account Executive - Advertising Recruiter Adam Recruitment Salary £18000 - £23000 per annum Location Manchester Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders