Breaking news from Brand Republic - Online adspend, Waitrose, Persil, Apple, E.ON, Tesco

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Online adspend hits £2.3bn as entertainment drives growth by Sarah Shearman 05 October 2011, 08:20AM Online advertising enjoyed double-digit year-on-year growth in the first half of 2011, fueled by a surge in online video advertising and new ad formats, as the internet transforms from "an information to entertainment channel". Waitrose takes on Tesco with biggest value campaign by Matthew Chapman 05 October 2011, 08:30AM Waitrose has made a £19m commitment to continue to match Tesco's prices, as it gears up for its biggest-ever value-focused campaign. Persil ad banned after P&G complaint by Daniel Farey-Jones 05 October 2011, 09:41AM Procter & Gamble has succeeded in getting the ad watchdog to ban a number of ads for rival Unilever's Persil Small & Mighty product for being misleading. Apple hype falls flat as iPhone 5 fails to materialise by Matthew Chapman 05 October 2011, 09:21AM Consumers expecting another leap forward at Apple's latest product launch after rumours of an 'iPhone 5' were left underwhelmed after the tech company unveiled an update to the iPhone 4. E.ON offers free energy to build 'trust' in brand by Matthew Chapman 05 October 2011, 08:51AM E.ON is seeking to "build trust, knowledge and engagement" among its customers with the launch of an Energy Fit Plan proposition, which will offer consumers two months' free energy. Tesco hit by UK sales drop as non-food demand slows by Matthew Chapman 05 October 2011, 09:35AM Tesco has recorded a 0.5% drop in underlying sales in the UK for the six months to 27 August 2011, as recession-fearing UK consumers left entertainment electronics goods on the shelf. Think BR Think BR: Brands, bands and fans - new & innovative partnerships Partnerships between brands and musicians are becoming increasingly creative, writes The Bank's Robin Lauffer.   Working the new creative model Intelligence Targeting students - the potential for brands by Alice Dunn 04 October 2011, 08:30AM Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn. Sector Insight: Car retail by Jane Bainbridge 05 October 2011, 12:00AM The squeeze on consumer spending, higher vehicle running costs and changing buying strategies are proving tough for car retailers, writes Jane Bainbridge. 'Good cop' Howie personifies change at Aegis by Alasdair Reid 29 September 2011, 08:00AM The man filling the abrasive Steve Platt's shoes as the agency's head of trading has a more collaborative style. Are media jobs desirable? by 29 September 2011, 08:00AM Has the onset of automation tainted media's allure, Alasdair Reid asks. Also in the news Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast by Matthew Chapman, 04 October 2011, 04:04PM Hearst Magazines increases profit nine-fold to £12.4m by Sophie Maden, 04 October 2011, 03:55PM Trident gum appoints Saatchi and Saatchi to global ad account by Sara Kimberley, 04 October 2011, 10:56AM Pantene signs Liv Tyler for relaunch by Nicola Clark, 04 October 2011, 12:45PM O2 Media hires head of client strategy by Matthew Chapman, 04 October 2011, 02:37PM From the blogs Twitter's ad team starts tweeting as it says 1,600 brands now advertising @gordonmacmillan 05 October 2011, 8:29AM Quality time TESS ALPS 05 October 2011, 12:28AM The slow media movement Sue Unerman 04 October 2011, 11:36PM Randall Rothenberg from IAB at Advertising Week talks story telling [video] #aw8 Mel Carson 04 October 2011, 9:28PM Do you have a better browser at home than at work? Nicola Clark 04 October 2011, 7:28PM Latest jobs Public Awareness Assistant Recruiter SSAFA Forces Help Salary £18,500 - £20,000 pa Location London, SE1 Account Manager - Digital / brand / direct marketing / POS / integrated - fabulous agency Recruiter Firehorse Salary c.£32000k dep on exp Location London Vision Account Manager - Leading Media Agency Recruiter Major Players Salary £27000 - £30000 per annum + excellent benefits package Location City of London Brand Manager Recruiter Aston Manor Brewery Salary £excellent plus benefits Location Birmingham Account Director Recruiter Dynamic New Alliances Salary Up to £55K Location Central London Web Marketing Executive Recruiter Adam Recruitment Salary £18000 - £23000 per annum Location Manchester Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders