Wednesday, 5 October 2011

Marketing Daily - Apple hype falls flat as iPhone 5 fails to materialise; plus Tesco, Waitrose, First Direct, and E.ON

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Breaking news from Marketing
 
Breaking news from Marketing October 2011
 
Latest News
 
Apple hype falls flat as iPhone 5 fails to materialise
Matthew Chapman,
05 October 2011
 

Consumers expecting another leap forward at Apple's latest product launch after rumours...

IPhone 4S: to launch in the UK on 14 October
 
 
Tesco hit by UK sales drop as non-food demand slows
Matthew Chapman,
05 October 2011
 

Tesco has recorded a 0.5% drop in underlying sales in the UK...

Tesco hit by UK sales drop as non-food demand slows
 
 
Waitrose takes on Tesco with biggest value campaign
Matthew Chapman,
05 October 2011
 

Waitrose has made a £19m commitment to continue to match Tesco's prices,...

Waitrose: biggest value campaign
 
 
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
Matthew Chapman,
04 October 2011
 

Coca-Cola has been named the world's most valuable brand for the 12th...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
 
 
First Direct ads parody high-street banking rivals
Sarah Shearman,
05 October 2011
 

First Direct has launched a campaign that takes a light-hearted jab at...

First Direct: ads parody rival bank campaigns
 
 
E.ON offers free energy to build 'trust' in brand
Matthew Chapman,
05 October 2011
 

E.ON is seeking to "build trust, knowledge and engagement" among its customers...

E.ON: to offer free energy in trust-building campaign
 
 
ABTA: Walsh concerned UK 'will talk itself into recession'
Loulla-Mae Eleftheriou-Smith,
05 October 2011
 

Willie Walsh, chief executive of International Airlines Group (IAG), has said he...

Willie Walsh: chief executive of International Airlines Group (AIG)
 
 
 
Also in the News
 
Helen Edwards on Branding: the best shape for a brand model
Helen Edwards,
05 October 2011
 
Andrew Walmsley on Digital: The Facebook future of media
Andrew Walmsley,
05 October 2011
 
Sector Insight: Car retail
Jane Bainbridge,
05 October 2011
 
 
 
Blogs
 
 
Do you have a better browser at home than at work?
Nicola Clark
 

If you answered yes to that question, then according to Bonin Bough, PepsiCo's global director...

 
 
BrandMAX: Keeping an eye on all brand elements
Alex Brownsell
 

Amid the talk of how to shape the perfect brand, it fell to BMW’s UK...

 
 
Are you being paid enough?
Nicola Clark
 

Take a look at the person sitting next to you. The chances are you know...

 
 
Why M&S needs fashion bloggers
Nicola Clark
 

Are you hands hovering anxiously above your keyboard right now? Is your desire to shop...

 
 
Rewarding Intelligence
Helen Edwards
 

I have just taken two days out of the office to take part in the judging of the annual Account...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Brand Retail Marketing Manager, LEGO Company Competitive, Slough, Berkshire

Marketing Product Manager (Temp to Perm), Badenoch & Clark £35000 - £40000 per annum, Surrey

Consumer Marketing Manager, Westons Cider £ Dependant on Experience, Herefordshire

Account Director, Dynamic New Alliances Up to £55K, Central London

Recruitment Consultant - Marketing, Fabric £25-32k base + bonus + benefits, Soho

Search Account Director, Dot-Gap £50k, Central London

Brand Manager, Hudson £35000 - £40000 per annum, East Midlands

Direct Marketing Manager - £35,000 - Cambridgeshire, Blue Skies Marketing Recruitment £30000 - £35000 per annum, Cambridge

Client Consultant, Stopgap £18000 - £24000 per annum, Leeds

Operations Director - London £90,0, Resources Group £90000 per annum + benefits, London

Search More Jobs
 
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